About the position
Later is the enterprise leader in social media and influencer marketing software, services, and data, trusted by leading brands and agencies worldwide. Following our acquisition of Mavely, the Everyday Influencer Platform®, Later enables brands to scale creator partnerships from nano to premium influencers while managing social media content and campaigns across all major social and affiliate networks. Through proprietary performance data, marketing leaders can drive attributable sales and optimize social commerce with our software platform or award-winning services. Later is founded on two success stories that began in 2014: Mavrck, the industry-leading influencer marketing solution (now Later Influence™), and Later, the best social media management platform (now Later Social™) and first-to-market link in bio tool, Later Link in Bio. In 2024, Mavrck and Later officially joined together as one unified business, with a shared vision: to enable the world to make a living with their creativity. We’re trusted by the top social platforms, with partnerships and integrations with Meta, TikTok, X/Twitter, LinkedIn, YouTube, and Pinterest. We enable marketers to create high-performing content and engage in authentic collaborations with creators to reach new audiences, drive engagement, and generate predictable ROI. The Account Manager role requires a creative and data-driven professional who can manage client/influencer/affiliate relationships and end-to-end campaign execution while achieving key marketing objectives for brands. This role will be supporting our Affiliate Marketing Platform, Mavely.
Responsibilities
- Identify, research, and recruit suitable influencers and content creators for brand collaborations and partnerships.
- Negotiate and manage influencer contracts, budgets, and deliverables.
- Develop creative campaign concepts and strategies that align with brand values and goals.
- Provide influencers with guidance, assets, and support to create high-quality content.
- Monitor and analyze influencer performance, engagement metrics, and ROI.
- Maintain positive relationships with clients and internal teams, acting as their main point of contact.
- Manage relationships with affiliate partners, networks, and publishers.
- Create and optimize affiliate marketing programs to drive traffic and sales.
- Measure the effectiveness of affiliate campaigns.
- Monitor affiliate performance, commissions, and payouts.
- Develop promotional materials and assets for affiliate partners.
- Work collaboratively with Account Coordinators and other support staff to execute full-scale campaigns end-to-end.
- Monitor campaign budgets and allocate resources effectively to maximize ROI.
- Implement tracking mechanisms to measure the success of campaigns.
- Regularly analyze and report on campaign performance, adjusting strategies as needed.
- Ensure compliance with relevant regulations and industry standards.
- Foster strong relationships with influencers, affiliates, and partners.
- Provide timely communication and support to address inquiries and concerns.
- Identify opportunities for collaboration and partnership growth.
- Resolve conflicts and issues that may arise during campaigns.
- Any other duties assigned by management.
Requirements
- Bachelor's degree in marketing, business, or a related field (Preferred).
- 2-4 years experience in influencer marketing and affiliate marketing, preferably in a similar role.
- Prior experience in an agency or talent management role/environment.
- Experience working with industry-relevant influencer and social media management platforms (examples: Later, CreatorIQ, Influential, Captiv8, Sprout Social).
- Innovative and strategic thinker with proven ability to develop creative solutions that drive successful campaigns and initiatives.
- Excellent communication and interpersonal skills.
- Ability to work with industry-relevant influencer management platforms.
- Data-driven mindset with the ability to analyze campaign performance.
- Proficiency in marketing analytics and tracking tools.
- Strong strategic negotiation and contract management skills.
- Familiarity with relevant industry trends and emerging platforms.
- Strong organizational and project management skills.
- Strong knowledge in Google Suite.
- Ability to assume responsibility & exercise good judgment when making decisions within the scope of the position.
- Ability to perform the job safely & with respect for others, including within brand safety guidelines and in accordance with FTC standards.
Benefits
- Market-based & data-driven compensation approach.
- Bi-annual compensation evaluations including performance and market-related factors.
- Salary range: $65,000-75,000/year.
- Eligibility to participate in various benefits plans as part of the overall compensation package.
