About the position
Gusto is a modern, online people platform that helps small businesses take care of their teams. On top of full-service payroll, Gusto offers health insurance, 401(k)s, expert HR, and team management tools. Today, Gusto offices in Denver, San Francisco, and New York serve more than 400,000 businesses nationwide. Our mission is to create a world where work empowers a better life, and it starts right here at Gusto. That’s why we’re committed to building a collaborative and inclusive workplace, both physically and virtually. Gusto has the trust of 14,000+ accounting firms to serve their small business customers. We're looking for a full-stack and growth-oriented Product Marketing Lead to drive the strategy and execution of cross selling a range of Gusto products to and through this accountant channel of customers. This will be a senior individual contributor role that owns the business success of an important growth pillar for Gusto.
Responsibilities
- Understand the market: Identify unmet/underserved customer needs and develop ideal customer profile and segmentation. Evaluate market trends, competitive landscape, and customer feedback to support product roadmap development and identify GTM path to commercial success.
- Create Positioning, Messaging, and Packaging: Articulate who we serve, how we are differentiated and deliver value, and develop value propositions and messaging. Lead promotion strategy and execution based on market, customer and competitive insights.
- Deliver Go-to-Market Strategy and Business Impact: Use insights on how to reach target customers across their buying journey to design go-to-market strategies that hit metrics that matter, including leads, opportunities, and revenue targets. Work closely with GTM teams (Sales, Marketing, Revenue Operations) to plan and execute GTM campaigns, and ensure market penetration and growth.
- Strategy and Planning: Serve as the connective tissue between GTM, multiple Product teams, and other cross-functional teams to drive strategy, goal setting, execution, and business performance measurements. Track to ensure we are delivering against commitments on a monthly, quarterly, and annual basis.
- Performance Measurement: Define key performance indicators (KPIs) and metrics to track the success of cross sell that ladders up to overall business and marketing objectives. Report on performance and iterate on GTM strategies as needed to optimize results.
Requirements
- 10+ year track record of success driving product launch, adoption, and cross selling strategies and execution of significant scale and complexity.
- 8+ years in PMM.
- Experience using customer insights and data to inform segmentation, buyer personas, messaging, competitive positioning, packaging recommendations, and go-to-market plans.
- General management mindset, accelerated at driving strategic alignments in a matrix organization, exceptional cross-functional collaboration and leadership, and the ability to communicate effectively with senior leadership teams.
- Strategic thinking, analytical skills, combined with a 'roll up the sleeves' doer attitude.
Benefits
- Annual base salary cash compensation range for this role is $160,000 to $184,000 in Denver and most other remote locations, and $173,000 to $199,000 in San Francisco and New York City.
- Final offer amounts are determined by multiple factors, including candidate experience and expertise, and may vary from the amounts listed above.
- Employees who are based in Denver, San Francisco, and New York City will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role).
- When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required.
