About the position
As part of AMD, the Adaptive and Embedded Group is delivering market leading adaptive SoCs and FPGAs. To help drive awareness around our comprehensive, industry leading adaptive SoC and FPGA portfolio, AMD is looking for a Product Marketing Manager to join our energetic and growing team. As a Product Marketing Manager, you will be responsible for championing AMD's adaptive SoCs and FPGAs. You will be responsible for crafting the product narrative and defining the messages that we take to market for these products. You will work directly with product managers, technical marketing leads, and subject matter experts to understand AMD's adaptive SoCs and FPGAs and their unique value propositions, determine what is going to excite our customers, and develop content that resonates with multiple audiences.
Responsibilities
- Support development and execution of AMD's Adaptive SoCs and FPGA outbound content marketing strategy and overall success of content marketing initiatives.
- Collaborate closely with product managers and technical marketing leads to create outbound marketing messages for product initiatives including new product launches and events.
- Work with cross-functional marketing teams to ensure a consistent brand, voice and messaging across all outbound content.
- Lead development of high-quality, engaging outbound content for products, including but not limited to the infographics, blogs, videos, and other outbound content.
- Collaborate in the development of product naming/branding and positioning of these products.
- Conduct content audits to assess how well existing content is performing; perform gap analyzes to determine what type of content is missing in customer journeys.
Requirements
- Experience in B2B tech marketing, product marketing, or content strategy-preferably in semiconductors or embedded systems.
- Proven experience developing messaging for complex technical solutions and translating value to multiple personas (e.g., engineers, architects, executives).
- Excellent writing, editing, and storytelling skills with the ability to balance technical accuracy with clear, compelling messaging.
- Experience with campaign content strategy and sales enablement.
- Familiarity with FPGAs, SoCs, or related semiconductor technologies is a strong plus.
- Comfortable collaborating cross-functionally with engineers, field teams, and creative agencies.
Benefits
- AMD benefits at a glance.
