Analyst III, Marketing Analytics

About the position

WeightWatchers is a global digital health company that has been helping millions build healthy habits for sixty years. The Data Team at WeightWatchers plays a crucial role in shaping the future of the business by leveraging vast amounts of data to produce insights that enhance member experiences. The team collaborates with various departments, including Product, Engineering, Marketing, and Finance, to promote data-informed decision-making. The Analyst III will partner with the Marketing team to transform marketing data into actionable insights, influencing CRM strategies and customer retention initiatives.

Responsibilities

• Work closely with MMM & MTA data from third-party vendors to provide data-driven recommendations to the paid media team.
• Analyze and validate lift test scoping & results from third-party vendors and run incrementality and geo lift tests when required.
• Execute a wide range of analytics requests related to CRM performance, customer retention, and lifetime value analysis.
• Design, develop, and maintain robust and scalable data models and dashboards in Looker using LookML.
• Write complex SQL queries to extract, transform, and analyze large datasets from various sources.
• Collaborate with marketing stakeholders to define key metrics, build reports, and develop data-driven recommendations.
• Identify opportunities to improve marketing campaign performance, customer segmentation, and overall marketing effectiveness through data analysis.
• Communicate analytical findings and insights effectively to both technical and non-technical audiences.
• Maintain data integrity and ensure the accuracy and reliability of marketing data and reporting.
• Stay up-to-date with the latest trends and best practices in marketing analytics and data visualization.
• Contribute code to the collective and participate in code reviews.

Requirements

• Bachelor's degree in a quantitative field such as Statistics, Mathematics, Economics, Computer Science, or a related area.
• 3+ years of experience in an analytics role, ideally with experience in marketing data (Braze, MTA, MMM, etc.) and media analytics.
• Advanced knowledge in SQL for data extraction and manipulation.
• Experience building dashboards and data models using Looker and LookML.
• Strong communication and presentation skills to explain complex data findings clearly.
• Ability to work independently and collaboratively in a fast-paced environment.

Nice-to-haves

• Familiarity with data from marketing automation platforms such as Braze.
• Strong understanding of CRM principles, customer segmentation, retention strategies, and lifetime value concepts.
• Experience with Python or R.
• Experience with A/B testing.
• Experience analyzing data from product analytics platforms such as Amplitude.
• Experience with other data visualization tools.

Benefits

• Comprehensive benefits package.
• Annual bonus program.
• Flexible work environment with the option to work in the office 1-2 days/week.