Assistant Brand Manager

About the position

Based in New Delhi, this role reports to the Brand Manager India and manages the Brand Management activity for Edrington brands across North & East Markets of India. The role contributes to the management, planning, execution and delivery of local brand strategies & marketing activities and collaborating closely with Brand Manager, Brand Ambassador, Regional District Sales Manager and Distribution Partner. It has overall responsibility for the execution of the brand plans, co-management of A&P budgets and also forms part of and contributes to the wider regional marketing community across the MEAI region.

Responsibilities

• Manage the execution of the Quarterly DAE Plans and manage the execution of growth plan - on/off trade, pr, events, education, and ATL where applicable by law.
• Manage & measure the Annual A&P budgets in conjunction with Brand Manager & Distribution Partner reviewing on a monthly & quarterly basis.
• Lead the implementation of global campaigns & develop local campaigns where appropriate working closely with local agencies.
• Lead the development, management & completion of Growth Plans with full involvement with the regional growth planning process.
• Manage day to day relationship with Distribution Partner - ensuring brand priorities are aligned.
• Ensure wider MEAI team are kept up to date with all in market activities & activity report to be completed on a monthly basis in conjunction with Distribution partner & Brand Ambassador.
• Ensure all localised activities and plans are in line with brand owner guidelines and relevant legal requirements as well as Edrington Global Marketing Code.
• Management of in market A&P budget sharing monthly & quarterly reports and monthly activity report - Collating & Sharing summary of activities in market.
• Keeping up to date with market trends & insights & communicating relevant data to the wider team.

Requirements

• Experience within the luxury goods or spirits sector.
• Keen interest in the whisky category.
• Familiarity with Category Management, Retail Fitouts, or Space Management.
• Ability to manage budgets effectively.
• Strong commercial acumen.
• Excellent presentation skills.
• Experience in emerging markets.
• Proficiency in MS Office.
• Fluency in English, both written and spoken.

Nice-to-haves

• An eye for detail.
• Personal drive and initiative to make things happen.
• Collaborative spirit to navigate a diverse working environment.

Benefits

• Competitive Salary
• Annual Bonus
• 23 days holiday plus 7 days casual leave plus 4 Giving More volunteer days
• Pension contribution
• Private medical insurance
• 24/7 support for you and your loved ones to counselling, life coaching and information on financial, mental, and physical wellbeing
• Yearly Product Allowance
• Embrace work-life harmony with 50:50 hybrid working