About the position
Random House Publishing Group seeks a solutions-focused, creative, motivated, and data-oriented Assistant Director of Marketing to join our dynamic team. Reporting to the Vice President of Marketing for Random House and working closely with an Associate Marketing Manager reporting to the Assistant Director, this pivotal role will primarily focus on marketing and brand development for the One World imprint but will also include title responsibilities across Random House, Hogarth, Dial Press, and Modern Library. One World is home to some of the most iconic writers of our day, including Ta-Nehisi Coates, Nikole Hanna Jones, Trevor Noah, Bryan Stevenson, Ibram X Kendi, Heather McGhee, Karla Cornejo Villavicencio, Cathy Park Hong, and others. This role includes, not only title marketing, but also social media strategy, partnerships, community engagement, and special projects geared toward raising visibility for One World books, authors, and the brand.
Responsibilities
- Design, plan, and execute innovative marketing campaigns for a diverse range of titles, including fiction and non-fiction.
- Effectively translate One World's brand identity across various marketing channels.
- Oversee and manage marketing budgets for specific titles and for the One World imprint.
- Work closely with the publishing team to develop, communicate, and implement data-driven marketing strategies.
- Partner with authors to amplify campaign effectiveness and boost their social media presence.
- Proactively pitch to organizations, VIPs, social media influencers, and potential partners for cross-promotional opportunities.
Requirements
- Minimum of 7 years in book marketing, with a strong preference for expertise in frontlist marketing.
- Demonstrated achievements in title marketing with a history of launching and sustaining successful campaigns.
- Ability to define target audiences, set goals, measure conversion/sales, synthesize metrics/data, and manage budgets.
- Strong creative vision and ability to develop innovative marketing strategies.
- Self-motivated collaborator with excellent collaboration skills.
- Outstanding verbal and written communication skills.
- Proficiency with Microsoft Word, Excel, and Outlook, as well as ability to design assets in Adobe or Canva.
Benefits
- Medical/Prescription drug insurance
- Dental insurance
- Vision insurance
- Health Care/Dependent Care Flexible Spending Account
- Health Savings Account
- Pre-Tax and Roth 401(k)
- Short and Long-Term Disability Insurance
- Life/AD&D Insurance
- Commuter Benefits
- Student Loan Repayment Program
- Educational Assistance
- Generous paid time off
