About the position
The Assistant Manager of Customer and Loyalty Marketing will work with Customer Marketing leadership to assist in conceiving omni-channel campaigns for customer engagement and retention strategies for the DIY and Pro customer segments (and respective subsegments) by leveraging customer insights, understanding the competitive landscape, and working within with cross-functional teams. The position will report to the Manager or Sr Manager of Customer Marketing and will serve as a subject matter expert for the customer loyalty programs. The Assistant Marketing Manager will have to know how to best represent the work of the team with key stakeholders, as well as lead execution of the calendar within small agile customer segment focused marketing pods. Demonstrated experience working in agile teams across Marketing, Data Analytics, and Omnichannel Customer Journeys is a plus.
Responsibilities
- Partner with Customer Marketing Managers to execute campaigns within cross-functional continuous marketing POD focused on Do-It-Yourself (DIY) or Pro customers.
- Analyze/interpreting data to draw clear, actionable conclusions and tactical plans for the assigned customer segment to drive incremental sales and margin using omni-channel journeys.
- Refine segment strategy and plan that will drive higher engagement – leading the development of briefs and serving as the assistant integrator across marketing and broader organization.
- Work closely with partnership functions through the POD and/or Brand Marketing relationships to connect with Loyalty operations, loyalty program team, DACI, IT, Finance, Supply Chain, Store Ops, Merchandising and Pro Services.
- Support Customer Marketing Manager with measuring KPIs, identifying trends and continuous improvement opportunities.
- Apply understanding of modern marketing solutions (e.g., data-enabled personalization) and channels during campaign planning.
- Operate in constant, rapid test & learn environment and drive organizational change through action.
- Communicate customer segment strategy outside of own functional area to gain alignment.
- Establish strong working relationships with cross-functional peers.
Requirements
- Bachelor's Degree in Marketing, Digital, E-Commerce, etc.
- 4 Years of data-driven marketing experience.
- 2 Years of strong business acumen and experience running a P&L and/or working alongside P&L owners.
- 2 Years of experience writing strategic briefs and working cross-functionally and leading customer marketing or integrated teams.
- 1 Year of leadership experience, preferably in Agile cross-functional teams.
Nice-to-haves
- 2 Years of experience leading customer marketing at a retailer.
