About the position
CooperVision, a division of CooperCompanies, is seeking a professional responsible for the development and delivery of brand tactics that drive awareness and create demand, contributing to overall sales performance. The role involves developing monthly and quarterly performance reports and forecast updates for the CVI US contact lens portfolio. The individual will act as the point person for fit set management and monthly allocations, liaising with sales and commercial operations key stakeholders. Additionally, the role includes leading the execution of marketing programs and initiatives, as well as managing strategic projects as assigned. This position requires close collaboration with all members of the US brand and customer marketing teams, the field sales and corporate accounts organizations, finance, insights, commercial operations, salesforce development, professional affairs, and other cross-functional team members to ensure consistent brand messaging and performance across channels.
Responsibilities
- Develop and deliver brand tactics that drive awareness and create demand.
- Contribute to overall sales performance.
- Develop monthly and quarterly performance reports and forecast updates for the CVI US contact lens portfolio.
- Manage fit set management and monthly allocations.
- Liaise with sales and commercial operations key stakeholders.
- Lead the execution of marketing programs and initiatives.
- Manage strategic projects as assigned.
- Collaborate with US brand and customer marketing teams, field sales, corporate accounts, finance, insights, commercial operations, salesforce development, and professional affairs.
