About the position
This is an exciting opportunity to join the US Commercial team and support the strategy and execution for both HCP and patient marketing for BioMarin's phenylketonuria (PKU) franchise. This role will have a unique emphasis on non-personal promotion, with a goal of strengthening our digital presence in an increasingly competitive market. Given the scope of the role, the successful candidate will have a breadth of marketing experience and have a strong sense of how to translate insights and brand strategy into customer strategy and execution across channels. The Associate Director, HCP and Patient Marketing will largely support Palynziq with a primary focus on educating on burden of disease and elevating brand differentiation across a variety of customer stakeholders. Demonstrated strategic and tactical marketing, organizational, problem solving, communications, and project management skills are required as well as enthusiasm to collaborate in a thriving team environment. Strong results orientation and a sense of urgency to get things done are critical. This professional should be a disciplined individual that embraces innovative approaches and is comfortable in a nimble commercial organization. The Associate Director, HCP and Patient Marketing must be creative and adaptable to unique and changing situations, be goal-oriented, know how to set aggressive, achievable targets, and motivate internal teams as well as third-party vendors and agencies. The Associate Director, HCP and Patient Marketing will report to the Senior Director, US PKU Marketing, and will actively partner with HCP and Patient marketing leads, as well as the Global Digital Strategy and Transformation and Digital Operations teams.
Responsibilities
- Support the development of Palynziq strategy and messaging, in collaboration with other members of the marketing team; identify innovative initiatives to elevate the brand
- Lead tactical planning and implementation of key HCP and patient initiatives, with an emphasis on digital channels (including media, web, email, SEO/SEM, social, virtual programs)
- Strong ability to measure and report back on initiative impact / KPIs
- Co-lead the preparation of the annual brand plan and associated budgets
- Effective coordination with advertising agencies and internal graphic designers on the development, execution, and maintenance of key PALYNZIQ materials, as well as Kuvan when needed
- Coordination of submissions and approvals of promotional materials to Promotional Review Board (PRB) review process
- Accountable for the HCP and Patient digital marketing plan in partnership with the Digital Strategy and Operations Teams
- Ability to navigate and partner with numerous teams at the global, regional, local level on the brand side as well as operations/analytics/cross functional partners
- Ability to travel 20% of time (domestic and international)
Requirements
- Minimum 8+ years of related experience in the biotech/pharmaceutical industry
- MBA preferred, but not required
- Rare disease experience strongly preferred
- Demonstrated ability to understand scientific information
- Demonstrated ability to work in a team environment is critical
- Ability to interact with/positively influence all levels of business across multiple departments
- Strong communication and presentation skills
- Operates quickly and decisively in a fast-paced, demanding environment
- Strong analytical skills, solid general business skills and a good understanding of the US pharmaceutical markets
- Excellent Project management, attention to detail and executional experience a must have
Benefits
- Discretionary bonus and/or long-term incentive units may be provided as part of the compensation package
- Full range of medical, financial, and/or other benefits, dependent on the level and position offered
