About the position
Spear Bio is looking to hire a talented Associate Director of Product Marketing to build out and execute our Product Marketing and go-to-market strategy. This is an exciting opportunity to join right after our initial product launch and play an instrumental role in our transition to a commercial-stage organization.
Responsibilities
- Develop product marketing & GTM strategy, content creation, and timelines
- Create Spear Bio's product storytelling vision and voice
- Manage product marketing campaigns that target prospective customers
- Develop and continuously optimize marketing processes and workflows to support scalable growth
- Monitor trends in company website performance metrics using Google Analytics, and suggest appropriate enhancements
- Manage conference & event strategy, logistics, and exhibit design
- Collaborate with Business Development to ensure seamless lead routing and follow-up procedures
- Analyze marketing ROI and campaign effectiveness across channels, and apply data into strategies to drive lead generation and support revenue growth
- Manage marketing budget
Requirements
- 6-8+ years developing product marketing strategy and campaigns within biotech or life sciences start-up or fast-growing company, including media and content generation, social media, conferences & events, data analysis and metrics, website optimization
- Ph.D. or MS in Biology or related field
- Deep understanding of R&D / IVD product market trends and lifecycles; experience with marketing of immunoassay products for neurodegenerative diseases a plus
- Experience with the following tools: HubSpot, WordPress, Salesforce, Adobe Creative Suite (Illustrator, InDesign, Photoshop), Video Editing apps
- Digital Advertising (experience with Google Ads & Google Analytics)
- SEO implementation
- Entrepreneurial mindset with ability to thrive in a fast-paced, innovation-driven environment
Benefits
- Competitive compensation
- Meaningful stock ownership
- Comprehensive benefits
- Great work environment
