Associate Global Product Manager - Consumables and Accessories

About the position

Cricut is hiring an Associate Global Product Manager to drive net sales and profitability for its consumable and accessory portfolio. This role involves working closely with product development, marketing, sales, operations, and quality to develop and launch materials for product ecosystems. The ideal candidate will be responsible for creating a portfolio of innovation for existing consumers, partnering with key channels for assortments, marketing, and pricing, driving cost savings initiatives, and monitoring competitive activity. The position requires a self-motivated individual who can leverage consumer and market insights to make strategic business decisions.

Responsibilities

• Lead the portfolio lifecycle for Consumables & Accessories products, from inception to end of life.
• Create global product business plans, including product value proposition, positioning, forecasting, P&L management.
• Develop product requirements in partnership with engineering and operations teams, and gain cross-functional alignment.
• Develop robust go to market strategy including product introduction timelines, merchandising, marketing, end of life execution strategies.
• Continuously monitor and drive adjustments to product portfolio based on key performance indicators.
• Build internal presentations to effectively communicate our portfolio to key stakeholders.
• Identify key research questions, assist in developing consumer learning plan, and participate in User Experience testing.
• Maintain project status and data within Product Management system.
• Lead development of product packaging in conjunction with marketing and creative teams.

Requirements

• MBA preferred or bachelor’s degree with 3+ years of Product Management and/or Brand Management experience.
• Experience in CPG highly desired.
• Strategic thinking—must be proficient and comfortable with developing solid product strategies in non-structured environment.
• Passion for innovation – a strong track record of delivering innovation from idea through launch.
• Entrepreneurial spirit – ability to work efficiently in a fast-paced, start-up environment.
• Excellent communication skills – demonstrated use of written, presentation and verbal skills.
• Proven ability to drive strategic thinking about product direction as well as diving into the details to fully deliver successful product launch.
• Team player – build strong relationships with the cross-functional team while serving as the team lead to drive results.
• Data-driven decisions – know how to get and analyze data to make business decisions.

Benefits

• Exclusive employee discounts
• Surrounded by talented and creative individuals