Associate Industry Marketing Manager - Infrastructure

About the position

As an infrastructure industry team member, you will coordinate, execute, and monitor marketing campaign activities that contribute to successful industry programs. You will liaise with industry specialists and strategists and business stakeholders to ensure the effective development, execution, optimization, and measurement of campaigns and tactics.

Responsibilities

• Develop and coordinate the execution of integrated marketing campaigns and tactics
• Create campaign assets, including messaging, collateral, and digital content, that contribute to overall campaign success
• Deliver campaign assets on time and on budget
• Work with marketing and industry managers, specialists, and other stakeholders to ensure predictable, consistent, and successful tactical delivery that drives measurable success
• Track campaign progress at every step and manage campaign activity reports and ROI analytics
• Provide a holistic view of the overall campaign performance to managers and the specific industry teams each campaign supports
• Work with the marketing automation, marketing analytics, and creative lab teams to complete campaign activities as planned

Requirements

• 1+ years of marketing or related business experience
• Proficiency or better with Microsoft Office (Outlook, Teams, Powerpoint, Excel)
• Effective time management, resource management, and project management
• Highly organized and strongly self-motivated with the ability to multi-task activities with shifting priorities
• Possess incredible drive and follow through
• Quick learner with a positive attitude
• Strong decision-making, problem resolution, and creative thinking skills
• Excellent written and verbal communication skills
• Ability and willingness to travel
• Bachelor's in marketing, business, geography, GIS, or related field

Nice-to-haves

• Familiarity with sales and marketing automation systems such as Pardot, Adobe Analytics, and Salesforce

Benefits

• Medical, dental, vision, basic and supplemental life insurance for employees (and their families)
• 401(k) and profit-sharing programs
• Minimum accrual of 80 hours of vacation leave
• Twelve paid holidays throughout the calendar year
• Opportunities for personal and professional growth