Associate Manager, Dasher Retention Marketing - International

About the position

As an Associate Manager of Dasher Retention Marketing, you will own the International lifecycle communication programs to improve Dasher quality and retention. You’ll leverage email, SMS, push, and in-app messaging to drive key business metrics for our Australia, New Zealand, and Canada markets. You will collaborate with all parts of the business including Product, Strategy and Operations, and Analytics to ensure the International programs meet the growing needs of drivers and contribute to our business goals.

Responsibilities

• Develop, test and implement CRM strategies to improve key business metrics for International programs.
• Experiment with new strategies and CRM tactics to increase dasher acquisition and deliver a personalized end-user experience.
• Create the strategy and framework to personalize Dasher communications based on their preferences and market supply health.
• Manage cross-functional relationships with product marketing, operations, and product partners to lead the go to market communications strategy for International programs, including testing, iteration, and scaling.
• Manage the campaign strategy end to end, including driving the creative review process, collaborating with designers and copywriters, identifying target audience segments and capturing feedback from multiple stakeholders.
• Analyze campaign results, develop benchmarks, and create and share regular performance reports.
• Align with International teams regularly to share best practices and insights with the broader marketing team.

Requirements

• 4-6+ years of experience in marketing or growth overall; 3+ years of experience in lifecycle, email, CRM, or retention marketing.
• Strong analytical skills; able to create data-driven marketing campaigns, experience with SQL a plus.
• A record of driving business results via cross-channel marketing campaigns.
• Strong stakeholder management and interpersonal skills.
• Familiarity with data visualization platforms such as Sigma, Tableau, etc.
• Extremely organized, dependable, self-motivated & ability to multi-task.
• Bachelor’s degree or equivalent experience.

Nice-to-haves

• Experience working on International programs.

Benefits

• 401(k) plan with an employer match.
• Paid time off.
• Paid parental leave.
• Wellness benefits.
• Paid holidays.
• Paid sick leave in compliance with applicable laws.
• Medical, dental, and vision benefits.
• Disability and basic life insurance.
• Family-forming assistance.
• Commuter benefit match.
• Mental health program.