About the position
Hyatt seeks an Associate Field Marketing Manager to join our dynamic Field Marketing team. This role is ideal for a marketer who thrives on collaboration and is curious about the intersection of strategy and execution. As part of this team, you'll build foundational skills by supporting digital strategy, working across departments, and gaining exposure to both hotel-level execution and corporate brand initiatives. You'll work closely with multiple teams, including Sales, Operations, Digital, and Brand, on a shared goal to drive hotel revenue. You will be part of a team that is passionate about our purpose, committed to nurturing curiosity and new skills, and building connections across the organization with colleagues, customers, and guests.
Responsibilities
- Support digital marketing campaigns for a portfolio of hotels, with a focus on paid search, paid social, SEO, display, email, and content optimization.
- Assist with managing and updating hotel websites, third-party listings, and online business profiles.
- Develop marketing plans and recommend budget allocation based on hotel goals, performance metrics, and industry trends.
- Participate in hotel or regional sales and revenue calls to align marketing efforts with business needs.
- Track and report on campaign performance, including KPIs, benchmarking, and key insights.
- Contribute to developing training tools and marketing resources for hotel teams.
- Ensure property marketing programs and initiatives align closely with corporate and brand strategic priorities.
- Demonstrate a commitment to Hyatt's core values.
- Ability to travel up to 15%
Requirements
- 3 years of experience in Digital Marketing, Media, or E-Commerce, with 6 months of marketing and developing integrated plans for a global brand.
- Excellent interpersonal and written communication skills.
- Must be able to function at a fast pace in a service-oriented environment.
- Proven ability to impact and work with all levels of the organization.
- Build relationships and work effectively with numerous departments at the corporate office.
Nice-to-haves
- 2 years hospitality marketing experience preferred.
- Initiative-taking, goal-oriented, creative, self-starter with exceptional prioritization, time management, and organizational skills.
- A passion for technology and digital media, including experience with communicating knowledge of evolving best practices and developing resources to action on web trends.
- Ability and willingness to operate in a fast-paced, complex corporate environment.
- Participant in inclusion activities and events.
- On-property hotel experience.
Benefits
- Annual allotment of free hotel stays at Hyatt hotels globally.
- Flexible work schedule.
- Work-life benefits including wellbeing initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness center.
- A global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoption.
- Paid Time Off, Medical, Dental, Vision, 401K with company match.
