Associate Manager, Growth Marketing

About the position

At HelloFresh Group, we want to revolutionize the way we eat. We have offices all over the world and we deliver delicious meals to millions of people. As part of the Group, Good Chop is passionate about delivering high-quality, locally-sourced meats and seafood directly to our customers' doors. We're looking for an Associate Manager, Growth Marketing to report to the Senior Growth Manager and drive multiple online channels primarily focusing on Search Engine Marketing (SEM), Affiliate and Display. Success in this role hinges on your ability to manage campaigns end-to-end, apply critical thinking, and adapt swiftly to the dynamic subscription landscape. You will be immersed in a fast-paced and high-performing environment from day one.

Responsibilities

• Develop and execute digital marketing campaigns from concept to completion across multiple online channels, with a strong focus on SEM (Google, Bing), Affiliate and Display.
• Handle the day-to-day execution and optimization of paid search campaigns, including keyword research, bid management, budget allocation, A/B testing across all dimensions (creatives, landing pages, etc).
• Manage and grow affiliate program across different types of partners.
• Drive affiliate strategy & execution: partner mix optimization, pricing and offer approach, asset production and campaign management.
• Scout for new opportunities, support testing and development of new channels.
• Utilize data-driven insights to continuously optimize campaign performance, driving improvements in micro & macro KPIs, optimizing towards ROI and growth targets.
• Own campaign performance reporting and analysis, providing actionable insights, highlighting key trends, and identifying strategic opportunities.
• Support implementation of automation solutions.
• Manage relationships with external vendors and partners to ensure timely and cost-effective execution of campaigns.

Requirements

• BA/BS in Marketing, Business, Management, or a related field with a strong academic record.
• 3+ years of marketing experience, ideally with some experience in the subscription space.
• Extensive hands-on experience managing SEM and Affiliate campaigns from concept to execution.
• Exceptional quantitative and analytical skills.
• A track record of successfully operating and optimizing channels at scale.
• Superior time management, organizational, and project management skills.
• High proficiency in Google Ads Manager & Google Analytics.
• Basic proficiency in SQL. Experience with Tableau or Adobe suite is an advantage.

Nice-to-haves

• Experience in Commission Junction is a plus.
• Experience with Photoshop, Sketch, Figma or any other photo editing software is a plus.

Benefits

• Competitive Salary & 401k company match that vests immediately upon participation.
• Generous parental leave & PTO policy.
• Flexible health plans effective first day of employment.
• 50/50 hybrid setup (in-office/remote).
• Significant discounts on your subscriptions to brands of HelloFresh Group.
• Collaborative, dynamic work environment within a fast-paced, mission-driven company.