Associate Manager - Payments & Gift Card Marketing

About the position

The Associate Manager of Payments & Gift Card Marketing will lead co-marketing campaigns and promotions to support the overall strategy and growth of gift card and payment solutions. This role will be responsible for working cross-functionally to develop and execute marketing strategies in-store and online, across Old Navy, Gap, Banana Republic and Athleta, that drive awareness, adoption, and engagement of our payment solutions. The ideal candidate will have a strong background in campaign management with a passion for the retail and/or payments space.

Responsibilities

• Develop and execute marketing strategies to promote payment solutions.
• Create briefs, manage timelines and deliverables, asset submissions, QA and reporting.
• Build and maintain strong cross-functional relationships with brand partners to align on shared business goals.
• Collaborate with external partners to align marketing efforts with business objectives and funding allocations.
• Conduct market research to identify payment trends, customer needs, and competitive positioning.
• Analyze campaign performance and optimize strategies based on data-driven insights.
• Provide regular reports on key performance metrics and campaign effectiveness.
• Process physical gift card corporate sales orders for internal partners.
• Coordinate the development, production and ordering of both physical and digital gift cards for in-brand channels in partnership with Gift Card Manager.
• Oversee marketing expenses by opening POs, maintaining budget tracking files and coordinating with finance team, external partners, and Director of Payment Strategy.

Requirements

• 3+ years of relevant work experience in retail, marketing, advertising, loyalty, ecommerce or related field, focused on driving the development and execution of omni-channel marketing programs.
• Experience working with creative teams and creative development processes.
• Strong communication and interpersonal skills to collaborate effectively and build strong relationships with business partners.
• Ability to thrive in a fast-paced, results-oriented environment, demonstrating strong attention to detail and delivering flawless, accurate execution across multiple simultaneous projects.

Nice-to-haves

• Payment industry experience preferred but not required.