Associate Retail Marketing Manager – Mauna Loa & KOHO

About the position

The Associate Retail Marketing Manager plays a vital role in driving local marketing strategies for both the Mauna Loa and KOHO brands. Acting as a key liaison between Marketing and Sales, this role translates global brand objectives into regionally tailored campaigns and promotions designed specifically for the Hawaiʻi market. The Associate Retail Marketing Manager partners closely with Sales to craft compelling go-to-market materials and lead the launch of new regional products. Additionally, this position oversees the creative development and execution of Hawaiʻi-specific advertising across digital, print, PR, and broadcast channels. As part of their leadership responsibilities, the Associate Retail Marketing Manager also supports the KOHO retail operations alongside the VP Global Marketing, with direct oversight of the KOHO Store Manager and retail team.

Responsibilities

• Design and roll out regional marketing campaigns, consumer promotions, and trade programs that drive sales, increase market share, and deliver measurable ROI.
• Lead the development of a detailed annual regional marketing plan, ensuring alignment with broader company strategies and goals.
• Oversee KOHO retail operations in partnership with the VP of Global Marketing, with the KOHO Store Manager reporting into this role.
• Manage the retail marketing execution, including in-store activations, sampling programs, gift-with-purchase offers, and driving growth in wholesale, corporate gifting, and brand catalog initiatives.
• Launch and manage innovative regional initiatives to support product rollouts, building market excitement and consumer engagement.
• Guide the regional innovation pipeline in collaboration with the Innovation Team, ensuring smooth market integration of new concepts.
• Partner with the Senior Global Brand Manager to ensure all regional marketing activities uphold brand guidelines and consistency.
• Collaborate with the Hawaiʻi Sales Team to develop and execute go-to-market strategies tailored by customer, channel, and region.
• Support pricing, trade programs, and SKU optimization through close coordination with Sales and data-driven decision making.
• Develop impactful sales tools and presentations that clearly communicate the value of new products, seasonal offerings, and promotional programs.
• Coordinate HHG’s participation in key events such as Merrie Monarch, Maui Invitational, and Made in Hawaii, ensuring strong brand representation and engagement.
• Manage regional marketing budgets to optimize resource allocation and maximize effectiveness across all campaigns and initiatives.
• Track and analyze campaign performance and consumer insights to inform continuous improvement and strategy adjustments.
• Maintain strong partnerships with creative agencies and designers to deliver effective, on-brand marketing assets and experiences.
• Serve as the local lead for brand-related needs in Hawaiʻi, including regional photoshoots and content development.
• Work cross-functionally to ensure successful commercialization and launch of regional new products.
• Lead communication and rollout of regional SKU rationalization initiatives, developing clear customer-facing materials to support the transition.
• Cultivate regional collaborations and partnerships that enhance brand visibility and align with strategic marketing goals in close coordination with the Global Brand Marketing Team.
• Exemplify adherence to company policies and procedures while consistently upholding high standards in all responsibilities.
• Fulfill any additional duties as assigned, demonstrating flexibility and a proactive approach to meeting organizational needs.
• Attendance to events/tradeshows is required for this position. These events/tradeshows may require travel and may be outside of normal business day/hours.
• Regular attendance is required for the position.

Requirements

• Must have a bachelor’s degree in marketing, business, or related field; or equivalent experience.
• Must have a minimum of four (4) years of demonstrated experience in marketing.
• Must have a minimum of two (2) years of supervisory experience.
• Must possess exceptional organizational skills, diligence, attention to detail, and self-motivation, with a proven track record of collaborative teamwork.
• Excellent verbal and written communication abilities are a must.
• Showcase a profound understanding of the complete marketing mix, integrating various elements for strategic execution.
• Proven ability to manage multiple projects concurrently, showcasing adept multitasking skills.
• Proficient in Microsoft Word, Excel, and PowerPoint, with a preference for Adobe Creative Suite proficiency.

Nice-to-haves

• Preferably possess experience in the consumer-packaged goods (CPG) industry.
• Graphic Design skills with proficiency in Canva are highly preferred.
• Retail marketing experience highly preferred.

Benefits

• $70,000 - $90,000 a year