About the position
The B2B Marketing Data Analyst is a hands-on, insights-driven contributor who turns data into clear, actionable guidance as part of iHeartMedia’s B2B Marketing and Go To Market (GTM) teams. This role supports a high-visibility team responsible for driving revenue through data-backed marketing strategy, B2B campaign optimization, and sales enablement. The analyst partners with cross-functional stakeholders to track performance, uncover market opportunities, and helps inform optimization of B2B marketing initiatives and events and sales packages and products that keep iHeartMedia at the forefront of the media industry.
Responsibilities
- Mine Inside Sales lead data to surface high-potential accounts, segments, and geographic pockets.
- Experience with A/B testing (CTA, creative copy, etc.) and optimization.
- Build scoring models and dashboards that help Sales prioritize outreach and improve conversion rates.
- Continuously monitor industry trends, competitive moves, and macro-economic signals to highlight threats and whitespace for B2B Marketing, GTM and sales leadership.
- Design, maintain, and iterate on Tableau dashboards that measure the impact of B2B campaigns, sales packages, and ad products/solutions.
- Translate complex data into actionable insights and internal business cases that quantify revenue impact and surface optimization opportunities.
- Deliver monthly and ad hoc data performance summaries for senior marketing and sales leaders.
- Monitor performance of B2B marketing campaigns (e.g., trade shows, email outreach, etc.) and compile weekly/monthly reports.
- Identify potential testing plans and data-driven optimizations to improve lead quality, funnel velocity, and ROI.
- Ensure data accuracy by partnering with Sales Ops and Finance on source-of-truth alignment.
- Champion a culture of data literacy, providing training and documentation that empower non-technical teammates to self-serve insights.
Requirements
- Bachelor’s degree.
- Minimum of 4+ years of data analysis experience, ideally in an ad agency or media company environment.
- Fluency in or familiarity with Salesforce, Tableau, Google Analytics, social platform analytics, ZoomInfo, Eloqua.
Nice-to-haves
- Respect for others and a strong belief that others should do this in return.
- Full proficiency and understanding of job function.
- Ability to work independently with minimal guidance.
- In-depth knowledge of key business drivers and how this impacts your team.
- Experience in team and project management for mid-sized projects.
- Ability to recognize and mitigate risk.
- Confidence to solve complex problems using multiple sources of information.
- Growth mindset and desire for continued knowledge sharing and learning.
- Understanding of impact of your own decisions.
- Ability to identify new opportunities for continued improvement across business.
- Comfort acting as a trusted advisor for colleagues with less experience.
- Ability to manage complex and confidential information and to influence others to build consensus across all levels.
Benefits
- Employer sponsored medical, dental and vision with a variety of coverage options.
- Company provided and supplemental life insurance.
- Paid vacation and sick time.
- Paid company holidays, including a floating holiday that enable our employees to celebrate the holiday of their choosing.
- A Spirit day to encourage and allow our employees to more easily volunteer in their community.
- A 401K plan.
- Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving.
- A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!
