About the position
The Growth Marketing & Insights (GMI) organization has a charter of providing objective customer research, analysis, and marketing effectiveness measurement to partners throughout the company. Within GMI, the Marketing, Planning and Analytics (MP&A) team was established to develop deep media and business insights to support integrated marketing planning across channels. The team partners closely with Global Marketing, Finance, and Go-to-Market leaders to guide overall marketing investment to achieve business objectives. The team is looking for a dynamic leader to stand up the marketing planning process and drive strategic insights for Adobe's B2B product offerings for Creative Cloud. We are looking to build a comprehensive framework that considers marketing's impact at various stages of the sales funnel and optimize media investment to drive incremental returns. The ideal candidate has experience in B2B marketing and/or sales, financial planning, marketing mix models, and the ability to connect marketing results to financial metrics. They must excel in a fast-paced environment and possess strong partner management skills.
Responsibilities
- Develop and lead the marketing planning and insights motion for the Creative Cloud B2B segment, by providing your perspective on the optimal investment to drive business impact in line with financial goals.
- Own the roadmap for supporting the B2B business in marketing planning and measurement, and partner with a data science team to deliver upon this roadmap.
- Understand the role each marketing channel plays, and how their independent efficiency curves are foundational to creating a robust model and marketing plan.
- Align marketing plans and objectives with expectations from finance, go-to-market and regional teams.
Requirements
- A minimum of 10 years of B2B industry experience with a proven track record of driving business impact.
- Experience in marketing analytics, regression analysis, financial planning, or sales within a B2B environment.
- Strong understanding of SMB sales motions, including inbound, outbound, and reseller models.
- Robust knowledge of media mix models or related marketing measurement methodologies.
- Ability to dig deep into financial systems to understand historical spend trends to inform future investment needs.
- Partner with marketing execution teams to understand KPIs and map them to performance against funnel metrics.
- A passion for solving problems and tackling new challenges.
- Track record of leading change and implementing initiatives.
- Strong interpersonal skills and the ability to work both independently and within a large matrixed organization while building trusted relationships.
- Excellent written and verbal communication skills, including a strong ability to translate complex data-driven findings into easily-understandable summaries.
Benefits
- Competitive salary range of $145,600 -- $276,400 annually based on location and experience.
- Short-term incentives in the form of sales commission plans for sales roles.
- Annual Incentive Plan (AIP) for non-sales roles.
- Potential eligibility for long-term incentives in the form of a new hire equity award.
