About the position
We’re looking for a B2B Marketing Specialist to join our small, dynamic marketing team here at HomeLight. In this role, you’ll help grow usage of our flagship financial products with our loan officer and real estate agent partners. You’ll brainstorm and execute acquisition, engagement, and retention campaigns across multiple marketing channels, including lifecycle, sales enablement, loyalty & rewards programs, event marketing, and more. You’re a scrappy ideas person who loves to roll up their sleeves to build, test, and iterate. You’re obsessed with details, have a knack for breaking down and communicating complex concepts and positioning, and are used to driving cross-functional collaboration and results across multiple teams. This position will report to the Vice President of Marketing.
Responsibilities
- Increase engagement and retention rates with our existing customers by building, launching, testing, and scaling effective retention marketing campaigns
- Drive top of funnel MQLs for prospective enterprise partners and drive acquisition of new loan officers at existing partners
- Identify new opportunities for us to test, measure, and iterate to drive product adoption across our portfolio
- Develop content that’s simple, polished, and engaging in a variety of formats, including marketing materials like one-pagers and social media templates, customer sales events and industry conferences, emails, training webinars, and more
- Manage complex projects across multiple stakeholders, using your organizational and communication skills to keep everything on track
Requirements
- 2-3+ years experience in B2B, engagement, retention, or lifecycle marketing
- Experience using engagement marketing platforms to improve activation, onboarding, and retention of customers (Iterable, HubSpot, SendGrid, etc.)
- Experience ideating, building, testing, and scaling new campaigns for different segments
- Experience working directly with and in support of sales, marketing, and product teams
- Strong copywriting skills and excellent creativity
- Strong analytical skills and a data-focused mentality
- Experience with A/B and multivariate testing
- Strong organization, communication, and project management experience, allowing you to manage multiple projects with varying deadlines, stakeholders, and priorities
Benefits
- Medical (Aetna or Kaiser), Dental & Vision (Guardian)
- Long-Term Disability & Short-Term Disability
- Hospital Indemnity Insurance, Accident Plan, and Employee Critical Illness (Guardian)
- 401k (Guideline), Life Insurance (Guardian) & Pet Insurance (Nationwide)
- Commuter benefits are offered in certain locations
- PTO, including Volunteer Days to give back to your community
- Annual Anniversary Perks, including professional development and sabbaticals!
- HomeLight Services to help you with buying and selling your home
