Brand and Channel Manager - Marketing

About the position

Responsible for leading channel management and branded assets for the Company. Collaborates with marketing team members to complete channel planning and deployment including advertising agency paid media assets, collateral, direct marketing, in branch branding and marketing sponsorships. Leads marketing support for development and evolution of appropriate customer journey experience. Ensures communication activities are in place to support the Company's culture and goals and meet client expectations.

Responsibilities

• Leads channel management, ensuring brand identity and positioning aligns with company mission, vision, values and perception of all audiences.
• Ensures channel plans consistently align with brand standards across all channels and touchpoints.
• Assists with the execution of marketing funded sponsorships, in-branch branding and customer events.
• Collaborates with team members to understand goals and build strong channel plans that support the business goals of each business line.
• Ensures marketing programs meet client expectations, supports a positive client experience, and meets the business objectives of the company.
• Achieves targeted results and ensures timely and effective execution of marketing tactics and programs.
• Develops benchmark criteria to measure the efficiency and effectiveness of marketing programs, adjusting activities as necessary for continuous improvement.
• Manages vendor relationships and monitors marketing programs to ensure high quality and that costs are within budget.
• Ensures all advertising and other marketing materials meet regulatory compliance.

Requirements

• Bachelor's Degree in Marketing or related field required.
• Minimum five years' related experience required.
• Strong knowledge of banking products and services.
• Demonstrated ability to coordinate a high level of planning and scheduling activity under various conditions and constraints.
• Responsible for knowing and ensuring compliance with applicable laws, regulations and guidelines, as detailed in policies that include but are not limited to Bank Secrecy Act and other applicable anti-money-laundering rules, Fair Lending, Community Reinvestment Act, Gramm-Leach-Bliley Act, and other laws and regulations as they pertain to the position.
• Possess clear, concise, effective written and oral communication skills to effectively express thoughts, ideas and concepts to management and bank employees in a collaborative and solutions oriented manner.

Nice-to-haves

• Supervisory experience preferred.

Benefits

• The wage range for the position is $75,000-$80,000 annually.
• 22 days of PTO (Paid Time Off).
• 5 days of STD (Short Term Disability).
• 11 annual paid holidays and 1 float holiday.
• Excellent benefits package including medical, dental, and vision.
• Health Care Flexible Spending.
• Dependent Care Flexible Spending.
• Transportation Fringe Benefit Plan.
• Group Life, Long Term Disability, Optional Life.
• Access to voluntary benefit products such as Cancer, Term & Universal Life, Accident, Short-Term Disability and Critical Illness policies.
• 401(k) with employee match.