About the position
Imagine working for a company where growth is fueled by a collective passion for keeping our customers at the heart of everything we do; where a tireless pursuit of 'what's next' stems from an emphasis on continuous learning, development, and innovation; where the product being sold is something few people can live without. You may not be familiar with the name Vistra, but you probably know of our eleven retail brands. We are a Fortune 275, publicly traded, fast-growing, global energy leader with operations in 20 states, 3 countries, over 5,000 employees and a portfolio of retail electricity brands that includes TXU Energy, the #1 provider in Texas. When it comes to our retail business, you can expect an exciting, rapidly changing and hyper-competitive landscape where you can put your talents to work alongside a dynamic team to help our brands win and retain customers across the country. As a Brand & Content Marketing Specialist, you'll design personalized experiences that drive loyalty by making customers feel supported, assured and worry-free during key moments. Collaborating across channels throughout the organization, you'll identify opportunities and lead initiatives to build strategy, messaging, content, and performance indicators to ensure our brands are consistent, relevant and forward-thinking.
Responsibilities
- Create best-in-class customer experiences that build brand loyalty.
- Craft and refine engaging, relevant content across all marketing channels that resonates with key audiences and relates to their unique circumstances.
- Work closely with Consumer Insights to develop a deep understanding of key consumer groups and how they interact with us.
- Leverage learnings from market research, competitive intelligence and call listening sessions to advocate for the customer and develop engaging content throughout the customer journey.
- Monitor campaign performance and use metrics to continuously optimize and test content.
- Collaborate with marketing and retail departments to develop and optimize customer and employee campaigns.
- Partner with multiple top-tier creative, advertising and media agencies.
Requirements
- 3-5 years of Marketing, Communications or Journalism experience within a corporation or agency.
- Demonstrated ability writing customer-facing messages for a target audience.
- Exceptional attention to detail.
- Ability to creatively solve problems.
- Self-motivated and driven to achieve a high level of output and outcomes.
- Excellent verbal communication and project management skills.
- Keen brand insight and intuition, strong storytelling skills and exceptional written communication skills.
- Experience leading cross-functional projects, including managing multiple external and internal stakeholders across different departments and functions.
- The ability to synthesize information and messaging into easily understood content that resonates with multiple audiences.
- Ability to manage multiple projects in a fast-paced, deadline-driven environment.
- Proven ability to build consensus and work effectively within a cross-departmental team.
- Experience gained through college degree programs and/or certifications is applicable to the above skills.
Nice-to-haves
- Experience creating and editing content for videos, texts, apps, email and web.
- Proficiency with AI tools and platforms to maximize efficiency and scale content.
Benefits
- Equal employment opportunity
- Assistance for individuals with disabilities
