Brand Manager - Beef Marketing (Parasiticides and Insecticides)

Full-time - Mid Level

Greenfield, IN

About the position

The Marketing role at Elanco is pivotal for driving growth and achieving the company's mission of enriching lives through food and companionship. This position focuses on implementing marketing strategies for parasiticides and insecticides within the US Beef Marketing team, ensuring alignment with brand objectives and customer needs. The role involves collaboration with various marketing teams, managing budgets, executing brand plans, and developing trade marketing initiatives.

Responsibilities

• Drive marketing strategy implementation for parasiticides and insecticides within the US Beef Marketing team.
• Develop and execute business plans aligned with brand plan guidelines and customer objectives.
• Manage budgets, create forecasts, and participate in the S&OP process.
• Ensure marketing compliance and transfer knowledge to commercial teams.
• Execute strategies/brand plans developed by the Species Marketing Leader.
• Implement local portfolio strategy with Sales, providing pricing, profitability, and promotional guidance.
• Track KPIs and metrics, sharing learnings and feedback with the Commercial Business Team (CBT).
• Ensure accurate execution of brand plans, positioning, and playbooks within the US Beef market.
• Gather and channel customer interaction data, local database insights, and competitive information to the Species Marketing Leader and Central Brand Lead.
• Execute brand implementation plans, marketing mix decisions, media planning, and agency management.
• Collaborate with stakeholders on guidelines, regulations, access issues, sales cycle processes, and sales force alignment/education.
• Execute local Key Opinion Leader (KOL) programs and product launches.
• Develop and implement trade marketing programs targeting vet KAM dealers, tractor suppliers/fleets.
• Collaborate with the channel team to implement the optimal communication mix across channels.
• Enable and support the channel marketing execution team with merchandising strategies and materials.
• Build strong relationships with the Central Branding Team, US commercial management, and the Species Lead.

Requirements

• Bachelor's degree (Marketing/Business preferred).
• 5+ years of experience in Sales or Marketing, preferably in animal health or agriculture.
• Legal authorization to work in the United States.

Nice-to-haves

• Beef industry knowledge and experience.
• Proven abilities in communication, conflict resolution, judgment, and managing complexity.
• Demonstrated project management skills and experience with project management tools.
• Demonstrated learning agility.

Benefits

• Multiple relocation packages
• Two weeklong shutdowns (mid-summer and year-end) in the US (in addition to PTO)
• 8-week parental leave
• 9 Employee Resource Groups
• Annual bonus offering
• Flexible work arrangements
• Up to 6% 401K matching