About the position
Brand Studio is focused on building the Google brand. By combining user insights, strategic thinking, beautiful design and storytelling, our team creates a wide range of work that drives Google’s reputation for being helpful to people, businesses, and communities. Our work also aims to build advocacy and trust in the brand. To achieve that, we’re a multidisciplinary team of marketers, strategists, insights specialists, creatives, producers, and engineers who work together to create exceptional marketing. As an Integrated Brand Marketer on the Google Brand Studio team, you'll be at the forefront of developing and executing breakthrough integrated storytelling that shapes and elevates the Google brand through strategic programming initiatives. This role is pivotal in bridging the gap between product understanding and brand affinity, shaping why users connect with Google, not just what Google does. You will be responsible for defining overall program objectives, orchestrating cross-functional partners, and translating data into actionable insights to guide program direction. You will lead the strategy, execution, and measurement of integrated storytelling efforts for Google's most visible brand programs. In addition, you will be critical in driving global marketing impact and upholding the overall power and delight of the Google brand. Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Develop and manage the execution of integrated storytelling strategies for Google's key brand content programs, aligning with overall brand objectives and establishing clear KPIs and measurement frameworks.
- Drive the briefing process for brand stories across Google's owned channels, ensuring creative concepts are culturally relevant, align with brand identity, and support business objectives. Drive innovation within storytelling approaches.
- Collaborate closely with a team of product marketers, social marketers and creatives, fostering a collaborative and high-performing environment. Provide strategic guidance to cross-functional marketing and creative partners, ensuring seamless execution and maintaining agency relationships.
- Leverage data insights to optimize content strategy, creative prioritization, and program performance. Develop clear reporting structures to communicate program impact to stakeholders.
- Execute integrated marketing activations, collaborating with cross-functional teams to implement innovative strategies for communication planning, paid media execution, and budget allocation.
Requirements
- Bachelor's degree in Marketing, Communications, a related field, or equivalent practical experience.
- 6 years of experience in integrated marketing.
- Experience managing cross-functional or cross-team projects.
Nice-to-haves
- Ability to work across disciplines, cross-functional teams, and multiple stakeholders.
- Exceptional leadership, communication, and people skills, with the ability to influence and inspire cross-functional teams and senior executives.
- Ability to take initiative, with excellent project management, networking, and problem solving skills.
Benefits
- The US base salary range for this full-time position is $137,000-$201,000 + bonus + equity + benefits.
