Brand Marketing Operations Specialist

About the position

The Brand Marketing Operations Specialist plays a key tactical role in supporting the execution of brand standards, governance tools, and operational processes that ensure consistency, quality, and efficiency across Ferguson's brand ecosystem. This role works closely with the Brand Operations & Governance Manager to maintain brand platforms, manage brand resources, and assist with day-to-day tasks that support internal teams and business partners in producing on-brand, compliant materials with speed and ease.

Responsibilities

• Support the day-to-day maintenance and updates of brand tools and platforms such as Brand Connect, Templafy, Bynder, Brand on Demand, Monotype, Adobe Workfront, and others.
• Upload, prioritize, and audit digital assets, templates, and brand collateral to ensure accuracy and ease of access for end users.
• Assist in building and updating platform taxonomy/navigation to optimize user experience.
• Troubleshoot and respond to internal inquiries related to access, permissions, and brand resource use.
• Assist in handling usage rights.
• Review creative assets and marketing materials for alignment with established brand standards under the guidance of the Brand Operations & Governance Manager.
• Support the creation and editing of basic templates and documents to ensure consistency in tone, messaging, and visual identity.
• Help monitor brand resource usage and flag potential inconsistencies for further review.
• Assist in preparing internal communications and training materials that promote the adoption of brand tools and platforms.
• Help organize and support brand onboarding, tutorials, and enablement efforts for associates across departments.
• Coordinate day-to-day activities related to Ferguson's branded merchandise and promotional programs.
• Assist with order management, vendor communication, and updates to product catalogs and apparel guidelines.
• Ensure compliance with logo usage and brand standards on all items.
• Maintain accurate documentation of processes, updates, and brand-related FAQs to support knowledge sharing across the team.
• Assist with internal projects and brand transition efforts by gathering assets, updating templates, and supporting rollout timelines.
• Collaborate cross-functionally with internal stakeholders to ensure efficient access to and use of brand resources.
• Assist with the development and maintenance of platform reporting, including custom reports, troubleshooting and support tickets.

Requirements

• 3-6 years of experience in brand operations or marketing support as it relates to above responsibilities.
• Familiarity with brand management systems, digital asset management platforms, data visualization or template tools (e.g., Bynder, Templafy, Adobe Creative Suite, SharePoint, Workfront, PowerBI, etc.) required.
• Bachelor's degree in marketing, business administration, communications, or a related field.
• A background in marketing creative services, marketing project management, or operational roles with equivalent practical experience.
• Strong attention to detail and organizational skills.
• Excellent communication skills and a collaborative working style.
• Comfortable working in a fast-paced environment with multiple priorities.

Nice-to-haves

• Experience in branded merchandise or vendor coordination is a plus.
• Experience working with AI tools a plus.
• Experience working with cross-functional teams and external vendors/agencies.

Benefits

• Health insurance
• Dental insurance
• Vision insurance
• Paid time off
• Life insurance
• 401(k) with company match
• Mental health coverage
• Gender affirming and family building benefits
• Paid parental leave
• Associate discounts
• Community involvement opportunities