Brand & Product Communication Manager - Conversion & Post-Purchase Marketing

About the position

The job purpose of Brand & Product Communication Manager is to ensure excellent and effective communication activity and asset creation to improve conversion and post purchased led activities for all European markets, for our amazing Personal Entertainment products i.e. headphones, portable speakers etc. This is role where your work will be product-launch project based, and your focus will be between two key areas: Shopfront display and Post-Purchase Marketing Communication.

Responsibilities

• Ensure successful product launches by planning and executing shopfront/display/POS strategies.
• Create visual guidelines, manage translation, KPIs, and act as liaison across EU market for shopfront displays.
• Brief teams & agencies on POS material, inlay content creation, confirm compatibility for demo modules.
• Collect, analyse and improve 1P data usage, and design CRM strategies for pre/posts-purchase audiences.
• Be main contact point for 3rd party CRM conversion activations, analyse and report on 3P/Retailer CRM data.
• Propose KPIs based on global direction and share progress/reports on activities with global marketing team.

Requirements

• Experience in a marketing role with shopfront/retail/display management responsibilities.
• Project management experience and 3rd party (agency) management experience.
• Good understanding of budgeting, analysis, and ROI measurement.
• Regular report with some analytics, mainly to measure launch success post execution.
• Excellent communication, relationship building and collaborative working skills.
• Excellent time-management and organizational skills.

Benefits

• Competitive salaries and benefits.
• Healthy work-life balance supported by hybrid and flexible working policies.
• Access to numerous services and platforms for all aspects of wellbeing.
• Volunteering days allowance.
• Learning & personal development programs.