About the position
Serve as the Chief Product Owner (Marketing portfolio lead) of designated portfolio of products and services leading and owning the marketing vision, strategy and prioritization of member programs and communications. Effectively promote the brand to members and prospective members in support of member-centric enterprise strategy and to achieve business goals. Act as business lead on complex issues requiring in-depth knowledge of organizational objectives and competing priorities. Build a differentiated, defensible positioning for Navy Federal product and service offerings and messaging platforms to inform execution of results-driven marketing communications. Demonstrate good judgement and works on problems of diverse scope where analysis of data requires evaluation of identifiable factors.
Responsibilities
- Lead and own the marketing vision and strategy for the designated portfolio of products and services.
- Prioritize member programs and communications to align with business goals.
- Promote the brand effectively to members and prospective members.
- Act as the business lead on complex issues requiring in-depth knowledge of organizational objectives.
- Build differentiated and defensible positioning for Navy Federal's product and service offerings.
- Develop messaging platforms to inform execution of results-driven marketing communications.
- Demonstrate good judgement in problem-solving and analysis of diverse data.
