About the position
The Business Line Marketing Senior Manager is responsible for developing and implementing integrated marketing programs, processes, and communications for specific business lines or firm-wide service solutions of BDO USA. Under the direction of Business Line Marketing Leadership, the Business Line Marketing Senior Manager works closely with Business Line and Marketing leadership and practice leaders to develop and execute marketing strategies and campaigns for business lines or specific firm-wide service solutions. This position will also serve as a key role in the overall solution design process in addition to the development of solution GTM strategies. This role will have a focus on one or more of BDO's key business lines within Advisory, Tax and Assurance. The Business Line Marketing Senior Manager is responsible for maximizing market and client share, and client satisfaction through effective integrated marketing aligned with the firm's strategic priorities as well as brand, business line, industry and geographic programs, market plans, and objectives.
Responsibilities
- Serves as a strategic partner to business line and business development leaders; drives development of integrated marketing plans and strategies for business lines or firm-wide service solutions that will deliver on business goals and objectives.
- Collaborates with other marketing teams to manage business line or solution development and execution from a marketing perspective.
- Focuses on integrated marketing campaigns featuring full-funnel content that drives prospects through the buyer's journey.
- Creates messaging architecture for buyer groups and identifies messaging platform and value proposition for services and solutions; aligns buyer personas and client pain points to services and solutions with an audience-first approach.
- Shares best practices and has a thirst for learning best-in-class marketing practices.
- Analyzes ROI of marketing programs including leads, pipeline and revenue and uses metrics to optimize marketing strategies and evolve programming.
- Supports relationships with external integrated marketing partners including media relations, event support, advertising, agency partners, and other vendors.
- Provides direction, management, coordination, support, and follow up in the execution of business line related events, sponsorships, and speaking engagements.
- Plans and manages event budgets.
- Develops digitally driven content marketing strategy and approach for specific business lines or firm-wide service solutions.
- Develops, reviews, and edits marketing content and materials across all media to ensure they reflect targeted, on brand messaging.
- Works with business line leaders to develop business line or solution-oriented marketing campaigns and programs that align with business objectives.
- Supervises marketing staff, as needed.
Requirements
- Bachelor's degree, required; focus in Marketing, Communications, English, Journalism, or Business Administration, preferred.
- Seven (7) or more years of marketing, communications or event management experience, required.
- Experience managing marketing professionals, preferred.
- Experience working in the accounting, financial consulting, business advisory, and/or professional services industries, preferred.
- Experience working at one of the Big Four or a national / regional accounting firm, preferred.
- Proficient in the use of Microsoft Office Suite, required.
- Microsoft Dynamics CRM experience, preferred.
Nice-to-haves
- Advanced knowledge in the development, management, and execution of content and integrated marketing processes including marketing strategy and development.
- Proven success in the management of integrated marketing programs and discrete marketing projects.
- Strong business acumen with an ability to understand and communicate BDO's business, marketplace, and value proposition.
- Exceptional project management and organizational skills, including the ability to effectively manage to and monitor marketing budgets.
- Knowledge of production processes for print, internet, and web-based materials.
- Driven self-starter with a proactive approach to serving professionals at all levels.
Benefits
- Employee Stock Ownership Plan (ESOP) that offers participants a stake in the firm's success.
- Comprehensive compensation and Total Rewards benefits offerings.
- Flexibility and opportunities for advancement.
- Commitment to delivering exceptional experiences to middle market leaders.
