About the position
MPOWERHealth is a national leader in clinical services, dedicated to enhancing surgical outcomes and patient safety. We provide intraoperative neuromonitoring (IONM) and surgical first-assist services to over 300 hospitals and facilities across 23 states. Under the direction of the Chief Marketing Officer, the Channel Marketing Manager will own channel-facing marketing initiatives that generate leads, strengthen strategic partnerships, and accelerate revenue for Clinical Services. You'll translate high-level strategy into tactical deliverables-equipping Business Development and Sales with the collateral, events, and tools they need to convert interest into business. This hands-on role includes managing trade shows and conferences, sales-enablement initiatives, and CRM-driven follow-up.
Responsibilities
- Build an annual calendar of flagship conferences (e.g., Becker's Spine, ASET, NASS), regional meetings, and sponsored breakfasts.
- Partner with Sales Leadership to select events that map to top accounts and target segments; collaborate with Clinical Operations to ensure the right clinical experts are involved.
- Own all event logistics-booth procurement, registration, furniture rental, A/V, collateral, staffing, travel-and manage budget reconciliation.
- Lead setup/teardown, staff briefings, and live troubleshooting; liaise with vendors, venue contacts, and clinical presenters.
- In collaboration with Sales Ops and Analytics, measure performance (leads generated, pipeline influence, attendee feedback) and deliver actionable insights to refine future participation.
- Develop and update pitch decks, one-pagers, battlecards, and case studies by partnering closely with Clinical Operations, Business Development, Brand, and Digital.
- Lead content customization for surgeons, OR leaders and hospital executives, coordinating with subject matter experts to ensure relevance.
- Work with Sales Ops to ensure all event and campaign leads are captured, qualified, and routed to Sales via HubSpot.
- Collaborate with the Digital & Content Optimization Manager to build and optimize segmented drip campaigns and nurture sequences in HubSpot.
- Partner with the Digital team to plan webinars, email series, and video sessions; liaise with internal subject-matter experts to secure speakers and clinical case studies.
- Act as the primary marketing liaison for Sales Leadership, Business Development, Clinical Operations, and Finance.
- Coordinate with Brand, Digital, and IT teams to maintain consistency of messaging, visual identity, and technical implementation across all channels.
- Produce a monthly 'Channel Marketing & Event Performance' report for the CMO-tracking KPIs such as qualified leads, pipeline value, attendee satisfaction, and ROI.
Requirements
- Bachelor's degree in Marketing, Communications, or related field.
- 2+ years in B2B or channel marketing, ideally within healthcare services.
- Proficiency in HubSpot or equivalent CRM/marketing automation platform.
- Demonstrated ability managing complex event logistics and cross-functional projects.
- Excellent written and verbal communication, with experience crafting audience-specific materials.
- Self-motivated, results-oriented, and able to operate independently in a fast-paced environment.
Nice-to-haves
- Proven track record coordinating national trade shows and medical conferences.
- Familiarity with Clinical Services (IONM, Surgical Assist) or related healthcare offerings.
- Strong analytical skills and comfort interpreting event and campaign data.
- Exceptional organizational skills and attention to detail.
Benefits
- Competitive salary plus performance-based bonus.
- Comprehensive benefits: medical, dental, vision, and 401(k) matching.
- Flexible work arrangements and generous PTO.
- Professional development support and direct exposure to senior leadership.
- A high-impact role driving growth for industry-leading Clinical Services.
