About the position
This requisition is part of our Channel Marketing Talent Pool—an evergreen pipeline for individuals interested in joining FBIN’s Channel Marketing organization. Whether you're early in your career or a seasoned marketing leader, we encourage you to submit your resume for consideration. By applying here, you’ll be added to our talent community, and our recruiters will review your experience to match you with current and upcoming opportunities that align with your skills and goals. We’re especially interested in individuals with experience in consumer packaged goods (CPG) and building materials within retail and wholesale channels, including big-box, e-commerce, and trade partners—these backgrounds align well with our omnichannel and customer-first approach to market leadership. You will play a critical role in shaping go-to-market strategies, elevating brand visibility, and delivering cohesive shopper experiences across retail and digital commerce channels. At FBIN, Channel Marketers are integrators and storytellers who connect product vision to customer outcomes. We value people who can Think Fast, Work It Together, and Make the Hard Call—with clarity, care, and collaboration.
Responsibilities
- Develop and lead retail and e-commerce channel marketing strategies that enhance brand visibility, drive conversion, and deepen customer engagement
- Execute omnichannel campaigns that connect the customer journey across digital and physical retail
- Collaborate closely with Product, Sales, Digital, and RGM teams to ensure aligned go-to-market execution
- Support or lead channel-specific product launches with tailored positioning, messaging, and marketing assets
- Build trusted relationships with retail and e-commerce partners to co-create marketing campaigns, optimize merchandising, and strengthen category presence
- Lead or contribute to the development of displays, planograms, retail training tools, and marketing collateral
- Analyze performance metrics and retail insights to inform marketing optimization and strategic adjustments
- Participate in budget planning, allocation, and ROI tracking to support campaign and investment success
- Engage with peers across FBIN to share best practices and contribute to enterprise-wide channel strategy alignment
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or a related field
- Experience in channel marketing, shopper marketing, retail merchandising, or omnichannel campaign execution
- Background in CPG, building materials, or similar industries involving retail and/or wholesale engagement
- Familiarity with digital marketing and e-commerce platforms
- Proficiency in tools such as Power BI, Tableau, or Google Analytics
- Strong project management and communication skills, with a collaborative and results-oriented mindset
Nice-to-haves
- MBA or advanced marketing education
- Experience managing budget planning, promotions, or product launches across omnichannel environments
- Exposure to P&L or trade marketing responsibilities
- Experience working within matrixed organizations or multifunctional teams
Benefits
- Comprehensive health plans
- Market-leading 401(k) program with a company contribution
- Product discounts
- Flexible time off benefits (including half-day summer Fridays per policy)
- Inclusive fertility / adoption benefits
- Numerous ERGs (Employee Resource Groups) to support inclusivity
