About the position
Wayfair’s Specialty Brands - AllModern, Birch Lane, and Joss & Main - are seeking a Chief Marketing Officer to drive the next chapter of growth. This executive will lead the brand and marketing strategy across our three distinct lifestyle brands, each with unique customer segments and positioning. With an ambitious roadmap that includes expanding brand awareness, growing our customer base, and scaling into physical retail, the CMO will play a critical role in shaping the future of these businesses. The CMO will oversee a team of 25+ marketers and steward a significant media investment across brand, performance, CRM, promotions, on-site experience, and retail marketing. We’re looking for a strategic and hands-on leader with deep expertise in both brand building and performance marketing - someone who thrives in fast-paced, entrepreneurial environments and brings proven success in the consumer goods and/or retail sectors. This Boston-based role reports directly to the Wayfair Global CMO and partners closely with the General Manager of Specialty Brands as part of their leadership team.
Responsibilities
- Own and oversee the management of a ~$100M+ advertising budget across all key platforms and channels, including, but not limited to, Google, Meta, Pinterest, TikTok, Audio and CTV partners, and relevant agencies.
- Develop and execute an integrated, multi-channel marketing strategy aligned with overall business goals and market-specific nuances.
- Manage and optimize marketing initiatives across all key channels, including SEM, PLA, paid social, email marketing, SMS/Push notifications, display advertising, influencer/affiliate marketing, partnerships, online video, CTV/TV and more.
- Leverage market insights across both our B2C and B2B customer segments to identify and prioritize opportunities for growth, customer acquisition, retention, and brand positioning.
- Be the steward of each brand, working and driving key priorities with the dedicated Specialty Retail Creative team and the broader brand organization to ensure an elevated positioning and consistent brand presentation in line with the brand strategy.
- Analyze business performance and use data-driven decision-making processes to refine marketing strategies and optimize performance.
- Stay current with evolving technology and identify ways to leverage it to drive efficiency gains and cost savings.
- Build, mentor, and lead a high-performing marketing team, fostering a collaborative and inclusive work environment.
- Partner with senior leaders and x-functional teams to drive your agenda, including Pricing, Finance, Technology, Data Science, Design Services, Category Management, Physical Retail, Merchandising, Customer Service.
- Engage with external agencies, vendors, and other stakeholders to leverage external expertise and amplify marketing efforts.
- Develop and manage the marketing budget, ensuring efficient allocation of resources and maximum return on investment (ROI).
- Partner with Finance to develop the brand forecast; monitor marketing spend and adjust as needed to ensure financial targets are met.
Requirements
- 10+ years of marketing experience, with a strong background in brand and performance marketing, including physical retail experience.
- Demonstrated success in a senior marketing leadership role, preferably within the retail or consumer goods sector.
- Proven track record of driving growth, innovation, and brand excellence on a national scale.
- Proficiency in data analytics, customer insights, and performance measurement tools.
- Exceptional strategic thinking and problem-solving abilities.
- Strong understanding of digital marketing channels, platforms, and technologies.
- Excellent leadership, communication, and interpersonal skills.
- Ability to thrive in a fast-paced, dynamic, and results-oriented environment.
Nice-to-haves
- Home, design, or fashion industry experience is a plus.
Benefits
- Annual equity grants subject to Board approval and company performance.
