About the position
The CMO will be responsible for developing and executing a holistic marketing strategy that drives brand growth, guest traffic, digital engagement, and loyalty. This role requires a proven leader with deep restaurant or consumer brand experience, who can scale marketing efforts in a fast-paced, entrepreneurial environment.
Responsibilities
- Define and evolve the brand architecture and positioning for all restaurant concepts within the portfolio.
- Lead digital marketing, paid media, SEO/SEM, CRM, and social media strategies to drive customer acquisition and retention.
- Develop and support store-level marketing campaigns to drive traffic and sales at the unit level.
- Partner with culinary and operations teams to develop go-to-market strategies for LTOs, new menu items, and product innovation.
- Leverage guest data and market research to inform marketing strategies and optimize spend.
- Build, lead, and mentor a high-performing marketing team including brand, digital, creative, and PR functions.
- Manage public relations, brand partnerships, and influencer/celebrity collaborations.
- Provide tools and marketing support for franchise partners to execute campaigns and initiatives consistently.
- Own marketing KPIs and analytics to track ROI and make data-driven decisions.
Requirements
- 10+ years of progressive marketing leadership experience, ideally in the restaurant, hospitality, or consumer brand space.
- Experience with both corporate and franchise models is a plus.
- Proven ability to scale brand and customer growth across multiple channels.
- Deep understanding of consumer behavior, digital media, and emerging trends.
- Strong leadership, communication, and cross-functional collaboration skills.
- Results-driven with an analytical mindset and experience managing sizable budgets.
Benefits
- Competitive compensation and bonus plan
- Equity participation (based on experience)
- Health, dental, and vision benefits
- A collaborative and entrepreneurial work environment
- The opportunity to shape the future of a nationally scaling restaurant brand
