About the position
The Marketing Content Manager is responsible for identifying content needs for Tyler's Courts and Justice division, including contributing to editorial calendars, managing editorial style guides, working across the marketing organization to deliver inbound marketing strategies that expand our outreach, and delivering excellent, well-written content to be used in multiple marketing channels such as print, digital, social, and multi-media. This role also contributes to direction/messaging for content-driven outbound initiatives, such as new product launches. In addition to managing marketing content specialists, the Marketing Content Manager will act as a mentor and thought leader to marketing content specialists across the corporation.
Responsibilities
- Manage marketing content specialists, ensuring a high level of quality, consistency, and effectiveness.
- Work with senior leadership in marketing and division to generate content to meet needs of division/market/company.
- Manage direct reports to be successful in their core individual contributor competencies.
- Collaborate across corporate and vertical market areas to contribute to an effective content marketing and editorial plan to meet the business objectives.
- Contribute to an editorial calendar.
- Understand inbound content programs with outbound product and brand campaigns to drive demand.
- Collaborate with designers and communication professionals to produce high quality content.
- Edit, proofread, and improve content.
- Optimize content considering SEO and Google Analytics.
- Create well-written, well-structured content optimized for inbound content marketing strategies for both print and digital channels based on the content marketing strategies.
- Coordinate other content creators or designers to help them deliver quality marketing materials.
- Give feedback on content pieces delivered by other content creators.
- Monitoring content marketing results. Content marketing metrics can be obtained by calculating a conversion rate, comments, and engagement.
Requirements
- 8 years of demonstrable content marketing experience, preferably including people management.
- BA/BS degree in Marketing, Journalism or relevant field, or equivalent working experience.
- Experience creating content for the web and growing a social audience.
- Editorial mindset that seeks to understand what audiences consume and how to create it.
- Ability to analyze and present content and social performance.
- Project management skills and attention to detail.
- Understanding how to manage the priorities of multiple stakeholders in a complex environment and focus on the delivery of results in the form of engagement, leads and sales.
- Excellent communication and writing skills.
- Understand basic SEO strategies, content categorization and structure, content development, distribution and measurement.
- Understand B-2-B marketing principles.
- Knowledge of public sector and/or technology industries is recommended.
