Content Marketing Manager

About the position

The Content Marketing Manager is a creative powerhouse responsible for developing, managing, and optimizing content that connects OCLC's marketing, product, membership, and research initiatives into a unified brand story. This role blends strategic planning with hands-on execution to craft compelling content that elevates brand perception, drives engagement, and enhances customer experience.

Responsibilities

• Conceptualize and create high-impact content that supports OCLC's brand, products, and services.
• Develop and refine copy for various channels, including print collateral, web pages, presentations, social media, blogs, and campaign assets.
• Translate complex product details and technical insights into compelling, audience-friendly narratives.
• Maintain consistency in voice, tone, and messaging across all content touchpoints.
• Identify opportunities to repurpose high-performing content across multiple channels.
• Collaborate with internal stakeholders to align content with business objectives and marketing goals.
• Act as a strategic partner to product marketing, contributing to positioning, messaging, and go-to-market strategies.
• Develop creative briefs and strategy documents that guide content initiatives.
• Ensure all content meets brand standards, editorial guidelines, and marketing objectives.
• Partner with design teams to develop on-brand templates and assets.
• Edit content for clarity, grammar, voice, and engagement.
• Support OCLC's social media presence by crafting and curating engaging content.
• Monitor brand mentions and industry conversations to inform content strategy.
• Respond to inquiries and manage engagement across social platforms.

Requirements

• Bachelor's degree in English, Journalism, Marketing, Communications, or a related field.
• Proven experience in creative concept development, copywriting, and content strategy.
• Strong storytelling skills with the ability to craft compelling narratives that engage diverse audiences.
• 5+ years of experience in content marketing, communications, or a related field.
• Ability to translate complex technical or scholarly information into engaging, reader-friendly content.
• Exceptional written and verbal communication skills.
• Ability to collaborate across teams while maintaining a proactive, independent approach to work.
• Strong organizational skills with the ability to manage multiple projects and deadlines.
• Familiarity with content management systems, SEO principles, and analytics tools.

Nice-to-haves

• Background in journalism, creative writing, or marketing strategy.
• Experience working in an in-house or creative agency environment.
• Experience in B2B and/or B2C content marketing.
• Knowledge of academic, library, or research-oriented industries.
• Familiarity with social media management and digital marketing tools.