About the position
Aimtal is seeking a dynamic and strategic Content Marketing Manager to join our growing team. This isn't just a writing job; it's a key strategic role for someone who is passionate about crafting compelling B2B narratives, devising innovative SEO strategies, and consulting directly with clients to achieve their content marketing goals. If you thrive in a fast-paced, collaborative environment and excel at turning complex ideas into conversion-generating content, we want to hear from you. In this role, you will be the engine of our clients' content marketing success, blending creativity with analytics to deliver outstanding results. This is a client-facing role. You must be comfortable presenting regularly to clients and consulting them to drive success with content.
Responsibilities
- Research, write, review, edit, and optimize marketing copy for B2B audiences in various formats.
- Develop and execute content calendars for blogs, lead-generation campaigns, and social media.
- Conduct SEO, target audience, persona, and competitor research to inform content strategy and copywriting.
- Ensure all content maintains a consistent brand voice personality, style, and tone across channels.
- Measure the results of SEO, AIO & content marketing campaigns and activities to inform future marketing campaigns.
- Provide excellent client services and support through verbal and written communication and collaboration.
- Act as a trusted advisor to clients and provide strategic guidance on their content marketing initiatives.
- Lead client calls and presentations related to content, SEO, and growth marketing projects.
- Conceptualize, build, and execute content marketing strategies and solutions for clients.
- Create and manage processes for content marketing and AIO/SEO/SEM marketing.
- Write, edit, and review content for a variety of channels in order to target consumers throughout the customer lifecycle.
- Monitor, analyze, report on, and communicate SEO performance in Semrush.
- Provide ongoing training and information to the internal team about content, SEO, and AIO marketing.
Requirements
- 5+ years of advertising, marketing, or ad agency experience working as content manager or content strategist.
- Strong portfolio showing experience in telling stories across multiple platforms.
- Ability to clearly and effectively communicate ideas with marketers, strategists, executives, product managers, designers, and developers.
- Deep interest in written storytelling and content analytics.
- Highly proficient in using content tools such as SEMRush, LinkedIn, HubSpot and Sprout Social.
- Excellent client-facing and internal team communication skills.
- Strong written and verbal communication skills, especially for online channels and conference calls.
- Demonstrates strong organizational abilities and can self-manage and self-organize tasks and projects.
Nice-to-haves
- A desire to work hours aligning with North America's Eastern time zones.
- Strong interpersonal, analytical, and leadership skills.
- Open to receiving feedback and applying it for performance and process improvement.
- Demonstrates leadership and an ability to inspire others.
- A collaborative spirit and focus on community.
- Intellectual curiosity and analytical strength.
- Creativity to generate new solutions to existing challenges.
Benefits
- Full-time, salaried role with competitive pay.
- Health, dental, and vision insurance.
- 18 days of paid time off and 9 paid holidays.
- Three (3) paid sick leave days per year.
- Skill and career growth training.
- Remote work stipend for tech and/or co-working memberships.
- 401(k) plan participation after completing a minimum of 12 months of employment.
- Annual in-person company retreat.
