About the position
Workstream is a mission-driven company that believes in building premium, modern software solutions for hourly businesses. There are 2.7 billion hourly workers, who make up 80% of the global workforce, but they've been heavily underserved by technology and deserve better. We help local businesses around you hire, manage, and pay qualified workers. Our customers include leading brands from multiple sectors, including Burger King, Carl's Jr./Hardee's, IHOP, KFC, and Culvers. At series B, we are quickly expanding our product portfolio. We are backed by legendary VCs and industry experts like Founders Fund, BOND, and Coatue. We're looking for a creative, social-first Content Marketing Manager to lead our video strategy across YouTube and Instagram. This person will be responsible for growing our audience of restaurant owners and operators by creating content that educates, entertains, and builds a loyal following. You don't need to be an editor (we have a team for that), but having an eye for edits, pacing, and trends is a plus. What matters most is a deep sense of what makes content go viral, what restaurant operators care about, and how to turn ideas into high-performing posts. This role will also work directly with our Founder and CEO, ghostwriting scripts, shaping narratives, producing during filming sessions, and capturing customer case studies that bring our product impact to life.
Responsibilities
- Own our YouTube Shorts and Instagram content strategy, from ideation to publishing.
- Research, script, and storyboard short-form videos that resonate with restaurant owners and operators.
- Ghostwrite scripts and prep content for our CEO Desmond Lim, working closely with him to bring ideas to life on camera.
- Act as producer during filming - coordinating shoots, guiding delivery, and ensuring content quality.
- Film case studies with customers, turning their experiences into powerful storytelling content.
- Monitor industry trends, social conversations, and competitor content to spot opportunities for growth.
- Lead and coordinate designers, editors, and leadership to bring stories to life.
- Analyze content performance, iterate on what works, and double down on proven formats.
- Experiment with hooks, captions, and thumbnails to maximize reach and retention.
- Build a playbook of repeatable content formats that can scale into a full content engine.
Requirements
- Experience in social media or content marketing, ideally with YouTube Shorts, Instagram Reels, or TikTok.
- A strong sense of storytelling and understanding of viral hooks, pacing, and retention strategies.
- Proven track record of growing a social audience and driving engagement.
- Experience ghostwriting or producing content for executives, thought leaders, or influencers.
- Comfort with data, able to look at YT/IG data and translate analytics into actionable insights.
- Passion for restaurants, hospitality, or small business entrepreneurship (bonus if you've worked in or around restaurants).
- Strong work ethic and willingness to be based in our Bay Area offices 5 days per week.
- Please include content samples and/or a link to your portfolio.
Nice-to-haves
- Video editing skills (nice to have, but not required).
Benefits
- Competitive salary and equity.
- Comprehensive health coverage: medical, dental, and vision. We pay 95% of your premiums for our employees and 85% for dependents.
- In office amenities and stocked kitchen.
- 401K Plan.
- Pre-tax commuter benefits.
- Learning/development stipend.
- Unlimited PTO.
