About the position
Heinen's is seeking a creative and detail-oriented Content Marketing and Web Specialist to support the execution of digital content across our website, email, social media, and event platforms. This entry-level position is ideal for a strong communicator with a passion for content creation, brand storytelling, graphic design, and enhancing the online user experience. The Content Marketing and Web Specialist will collaborate closely with internal teams, vendors, and external partners to manage content updates, ensure website accuracy, support marketing campaigns, and promote events online. As part of Heinen's Marketing Team, this role will contribute to creative campaign concepts that align with organizational initiatives. The ideal candidate is organized, eager to learn, and thrives in a fast-paced, collaborative environment.
Responsibilities
- Receive and organize incoming content from Heinen's Content Contributor Network in the digital asset manager.
- Write, edit, and format commissioned and original content for Heinens.com and other digital channels.
- Design promotional graphics for paid and organic social media.
- Collaborate with brand partners to create engaging sponsored content through Heinen's Vendor Marketing Engagement Program.
- Maintain Google Business Profiles for all 24 store locations, including weekly updates, information accuracy, and customer review management.
- Support content calendars and campaign briefs for marketing initiatives.
- Create original copy for email programs and digital advertisements that align with Heinen's brand voice and AP Style standards.
- Assist with drafting and distributing the weekly internal marketing newsletter.
- Execute scheduled and ad hoc content updates on Heinens.com and SharePoint.
- Design, develop, and publish landing pages for campaigns, ensuring accessibility and SEO best practices.
- Partner with external web developers to troubleshoot and resolve site issues promptly.
- Use website monitoring tools to optimize site performance, accessibility, and SEO value.
- Coordinate with store and main office teams to promote in-store events via Eventbrite, Heinens.com, and Facebook.
- Work with the Customer Relationship Management Team and Accounting Department to manage event billing and post-event surveys.
Requirements
- Bachelor's degree in marketing, Communications, Digital Media, or related field.
- Familiarity with content management systems (e.g., WordPress) preferred.
- Knowledge of basic website analytics, SEO principles, and digital accessibility best practices.
- Proficiency in Adobe Photoshop and Illustrator preferred.
- Strong organizational skills with the ability to prioritize and meet deadlines.
- High attention to detail and accuracy.
- Excellent interpersonal skills and the ability to collaborate effectively across teams.
- Strong written communication skills with the ability to adapt messaging to different audiences.
- Demonstrates energy, initiative, and enthusiasm in tackling new challenges.
Benefits
- Competitive compensation
- Professional development and leadership training programs
- Paid time off
- Flexible scheduling designed to promote a healthy work-life balance
