About the position
In this contract role as a Partner Marketing Manager, you will play a critical role in driving strategic marketing initiatives with one of our key cloud partners to accelerate the adoption of Cohere's enterprise AI solutions. This role is responsible for developing and executing marketing strategies tailored to cloud providers, ensuring that our partners have the necessary tools, resources, and messaging to effectively sell and promote Cohere's AI technologies. You will collaborate cross-functionally with revenue, product, and enablement teams to align on go-to-market strategies, drive partner engagement, and scale marketing efforts that enhance joint value propositions.
Responsibilities
- Develop and lead partner marketing initiatives tailored to cloud provider ecosystems, ensuring alignment with joint business objectives.
- Design and execute go-to-market (GTM) programs, including co-branded campaigns, webinars, industry events, and product-focused activations.
- Build and maintain relationships with key partner stakeholders, identifying opportunities to elevate Cohere's AI solutions within their marketplace.
- Plan and execute technical and industry-specific marketing campaigns that highlight AI applications in cloud environments.
- Collaborate with product teams to develop strategic partner moments, including product launches, technical enablement sessions, and developer-focused events.
- Oversee co-marketing initiatives, ensuring seamless execution of demand-generation activities such as roadshows, hackathons, and partner summits.
- Develop content strategies and sales enablement materials that empower partner teams to educate and engage their enterprise customers.
- Lead training and certification initiatives to increase partner knowledge of Cohere's AI offerings.
- Foster partner advocacy programs by identifying key evangelists and success stories, amplifying them through case studies, testimonials, and joint thought leadership.
- Establish key performance metrics to track the success of partner marketing programs, optimizing based on insights and partner feedback.
- Work with cross-functional teams to create an efficient partner marketing infrastructure that scales across multiple partner initiatives.
- Maintain reporting frameworks that provide visibility into program impact and ensure continuous improvement.
Requirements
- 5+ years of experience in B2B marketing, preferably within enterprise tech, SaaS, or AI.
- Proven experience in cloud partner marketing, particularly in co-marketing with hyperscalers or large technology providers.
- A strong understanding of GTM strategies, partner ecosystems, and cloud-based AI solutions.
- A track record of leading multi-channel marketing campaigns from strategy to execution, driving measurable impact.
- Strong relationship management skills, with experience working closely with sales, product, and partner teams.
- The ability to translate technical concepts into compelling marketing narratives tailored for different audiences.
- A data-driven mindset, with the ability to analyze program performance and iterate for continuous growth.
- A demonstrated curiosity and passion for AI, with experience leveraging AI tools in marketing strategies.
Benefits
- An open and inclusive culture and work environment
- Work closely with a team on the cutting edge of AI research
- Weekly lunch stipend, in-office lunches & snacks
- Full health and dental benefits, including a separate budget to take care of your mental health
- 100% Parental Leave top-up for 6 months for employees based in Canada, the US, and the UK
- Personal enrichment benefits towards arts and culture, fitness and well-being, quality time, and workspace improvement
- Remote-flexible, offices in Toronto, New York, San Francisco and London and co-working stipend
- 6 weeks of vacation
