Creative Director, Product Marketing

About the position

We are establishing a new creative organization within the Infrastructure Product Marketing, and this role will be instrumental in shaping the creative function that supports product marketers across the organization. This high-visibility position offers an exciting opportunity to help define how we tell our portfolio story, engage with the creative community and translate the complex into market moving propositions.

Responsibilities

• Drive the development and execution of creative strategy and messaging across Cisco's Data Center, Internet & Cloud Infrastructure portfolio.
• Own the evolution of our portfolio narrative, ensuring alignment with Cisco's corporate messaging pillars while crafting distinct and compelling stories for our solutions.
• Develop and maintain the portfolio messaging framework to ensure alignment with Cisco's corporate narrative while creating differentiated solution stories.
• Establish and optimize foundational processes for creative operations, budget allocations and vendor management.
• Collaborate closely with partners across Product Marketing, Product Management, Central Marketing, Revenue Marketing, and Sales Enablement to deliver impactful, integrated messaging.
• Drive strategic narrative development that supports Cisco's messaging pillars, clarifies portfolio positioning, and resonates with both technical and business audiences.
• Lead creative initiatives in support of product marketers for product launches, new product introductions, flagship industry and Cisco keynotes, and industry thought leadership content.
• Balance long-term strategic initiatives with rapid-turn creative needs through effective prioritization and execution.

Requirements

• Bachelor's degree and 10 years of product marketing experience, or Master's degree and 5 years of experience.
• 7+ years of experience driving creative strategy in B2B technology marketing, preferably in large, matrixed organizations.
• Proven track record as creative director executing on keynote decks, product videos, launch videos and customer narratives.

Nice-to-haves

• Understanding of enterprise infrastructure, cloud, and data center solutions.
• Experience driving creative strategy within enterprise technology companies.
• Success in aligning product narratives with corporate messaging.
• Expertise in creative operations and multi-functional collaboration.
• Strong ability to build scalable, repeatable processes in dynamic environments.

Benefits

• Quality medical, dental and vision insurance.
• 401(k) plan with a Cisco matching contribution.
• Short and long-term disability coverage.
• Basic life insurance.
• Numerous wellbeing offerings.
• Up to twelve paid holidays per calendar year, including one floating holiday.
• Vacation time off policy with flexible limits for exempt employees.
• Sick time off policy with 80 hours provided on hire date and annually.
• Paid time away for critical or emergency issues.
• Additional paid time to volunteer and give back to the community.