The CRM Marketing Technology Senior Specialist is responsible for the configuration, integration, and ongoing optimization of marketing technology platforms. This role ensures that systems such as marketing automation tools, CRM, and other digital platforms are seamlessly connected, scalable, and aligned with CCM’s business objectives. The CRM Marketing Technology Senior Specialist works closely with the Marketing Department, Sales Department, IT Department, and external vendors, while supporting technical integrations, data accuracy, campaign execution, and performance tracking. This role empowers the Marketing and Sales teams to deliver personalized, measurable, and efficient customer experiences.