About the position
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself. Anchored in help, a PMM’s job is to understand how Google's products & services can (and should) solve consumers’ problems--from the everyday to the epic, from the mundane to the monumental. And they approach marketing in a way that only Google can--changing the game, making people the priority, and ultimately, letting the technology speak for itself. A PMM in Platforms & Devices plays a pivotal role in the complete marketing experience. From early stage analysis (competitive analysis, determining who the consumer we are building for is, the insights about them, and the solutions they need), to product marketing strategy (positioning, product & feature definition, naming, feature prioritization) to launching the product (briefing brand & creative teams, managing creative reviews, developing consumer launch narratives, and more), they ensure the consumer is represented along the entire journey. This means working closely with a cross-functional team across Consumer Marketing, Product Management, UX, Design, Engineering, GTM, Sales, Consumer Insights & Analytics, Product Planning, PR, Legal, Events & Experiences, and more - with a concrete set of deliverables along the way.
Responsibilities
- Partner with product managers and other cross-functional team members to develop product positioning, feature development, go-to-market plans, sell-in content, and sustaining marketing strategies.
- Develop, manage, and own relationships with a cross-functional team, including marketers on the channel marketing teams, creative teams, PR, sales, customer support, and more to ensure a comprehensive approach to the product narrative.
- Advocate for the user across cross-functional teams, ensuring all marketing strategies and tactics align with overarching product positioning, consumer need, and messaging strategy.
- Serve as the product expert both internally and externally to ensure the product is accurately represented across all marketing and sales related assets, including a well rounded understanding of the competition and market.
- Gather actionable customer insights, working with the Insights team, from surveys, interviews, and usability testing to inform product and marketing strategies.
Requirements
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in product marketing or similar experience within consumer tech with hardware products.
- Experience managing cross-functional or cross-team projects.
Nice-to-haves
- Experience in product marketing, consumer marketing, and insights, ideally in consumer hardware or other goods with fixed launch timelines.
- Experience working with software teams including feature development and GTM strategies.
- Exceptional communication and people skills working in a matrixed organization, and experience successfully collaborating with cross-functional teams across geographies.
- Understanding of the GTM process through concept to asset creation to launch and post launch in market support.
- Demonstrated ability to think strategically about complex issues, leading to thoughtful recommendations and action plans that can then be worked on with product management to deliver relevant consumer products.
Benefits
- Base salary range of $114,000-$163,000 + bonus + equity + benefits.
