Digital Marketing Analyst

About the position

The Digital Marketing Analyst - Accessories is responsible for the delivery and execution of digital marketing campaigns that launch new products, drive traffic to retailer websites & stores, and acquire new customers for our family of licensed brands. The candidate will work closely with Randa sales teams and retail media networks to create awareness, drive consideration, and optimize purchase rate for our year-round and seasonal businesses.

Responsibilities

• Build relationships with large retail accounts & retail media networks to execute RAA's digital marketing objectives and sales targets.
• Utilize retail media networks to drive traffic and conversion to accessories assortments and product detail pages.
• Optimize ad campaigns of various formats, including search-based, display-based, Connected TV, Product Sampling, and social/influencer campaigns.
• Collaborate with retailer marketing teams to participate in email & onsite marketing stories for tentpole selling periods and throughout the year.
• Manage deadlines and complete ad-operations tasks, including creative & photography requests, marketing briefs, and retailer intake forms for campaigns.
• Track performance and advertising spend, assuring campaigns are delivered on time, efficiently, and under budget.
• Create reporting templates, evaluate performance, and present insights to Randa sales teams on a monthly basis.
• Test new advertising formats, consumer marketing messages, and technology to improve campaign and sales performance.
• Perform other duties as required or assigned that are reasonably within the scope of the activities enumerated above.

Requirements

• Bachelor's degree in accounting or finance.
• 1-3 years of experience working in Accounting or Finance.
• Up to 3 years of experience as a marketing coordinator or analyst at a national brand, retailer, or digital ad agency.
• Knowledge of various retail media network strategies and tactics.
• Knowledge of Amazon Advertising strategies & tactics (1P vendor experience preferred).
• Proficiency in Microsoft Office 365 programs.
• Clear and strong verbal, written and interpersonal communication skills.
• Strong analytical and creative skills.
• Ability to quickly adapt in a fast-paced, changing environment.
• Excellent time management and problem-solving skills.
• Experience with data measurement, analytics, and reporting.
• College degree required (marketing, communications, or fashion merchandising preferred).

Nice-to-haves

• Amazon Ads Foundation Certification.
• Knowledge of product sourcing/licensing for Apparel & Accessories.

Benefits

• Competitive base salary.
• Hybrid work schedule.
• Three weeks of paid time off within the first year of employment.
• Company provided life insurance, short-term disability, long-term disability, and paid parental leave.
• Health, vision, and dental insurance options with low employee contributions.
• Commuter benefit plan.
• Optional supplemental life insurance, pet insurance, and accident & critical illness insurance offered at a group discount rate.
• 401(k).
• Unlimited access to our award-winning online fitness, and wellness program.