Digital Marketing Manager - Concord Hospitality Enterprises (Remote Work Opportunity)

About the position

The Digital Marketing Manager plays a critical role in leading and executing Concord's outlined digital strategy across our hotels, restaurants, and other outlets. This role is responsible for managing Concord's e-commerce business presence, driving topline e-commerce revenue, and providing a high-quality level of support.

Responsibilities

• Oversee implementation of digital marketing plans
• Execute all prescribed tasks for a set of assigned hotels, restaurants and/or outlets in a timely and effective manner as set forth by the Concord digital marketing team
• Manage and lead a set of properties and outlets, responsible for the ecommerce strategy and performance for those properties.
• Research industry and competitive trends, gather data identifying opportunities and insights
• Assist and execute the strategy and plans of the digital marketing department
• Attend brand trainings
• Communicate with property personnel and business stakeholders, respond in a timely manner to digital marketing and direct requests
• Execute digital market audits and assessments across key digital channels. Ensure that digital content and collateral aligned with brand standards and policies
• Create and evaluate Hotel package/deals/specials
• Execute digital marketing initiatives as laid forth by the VP of Digital Marketing
• Search Engine Optimization and Content Optimization across key digital channels
• Create, execute, and optimize paid digital campaigns. Modify campaigns based on ROI analysis.
• Performance reporting on digital efforts
• Coordination of Digital Media and Imagery
• Assistance with digital marketing training, awareness, and communication operations
• Travel to hotels as requested by the Vice President of Digital Marketing

Requirements

• Typically requires a bachelor's degree and at least 5 years of experience in a measurable role with a focus on marketing or digital strategy
• Hospitality Digital Marketing/Ecommerce Experience preferred
• Media Management, SEO, Website & Social Media Management
• Agency/On-Property/Relevant Travel Company Experience
• Professional Communication Skills both verbal and written, ability to coordinate
• Comprehensive knowledge of concepts and strategies in the fields of digital marketing and/or hospitality marketing
• Ability to work as part of a team
• Excellent organization, time management and project management skills. Ability to plan and think critically and creatively
• Ability to perform complex tasks and execute set processes
• Strong initiative and work ethic, ability to work with limited supervision

Benefits

• Competitive wages
• Comprehensive benefit package including medical/dental/vision plans
• Complimentary life insurance with options for enhancements
• Short-term/Long-term disability offerings
• 401K plan with company match
• Tuition assistance
• Training & development
• Career advancement opportunities
• Health benefits available after seven days of employment