About the position
WANF, WPCH, and Peachtree Sports Network are looking for its next dynamic Digital and Social leader. Working with the Creative Services Director, the Digital Marketing Manager will be the leader for all marketing and audience development on digital, social media, and streaming platforms for Atlanta News First, Peachtree TV, and Peachtree Sports Network. The ideal candidate will be a dynamic, creative individual who can create content for both broadcast and digital and social platforms. They will be highly motivated, team-oriented, and have a positive attitude. The Digital Marketing Manager will work alongside and with news and sales departments to grow audience for our news brand, our entertainment brands, our sports partnerships, and for our clients.
Responsibilities
- Working with the Creative Services Director and the CSVS team and alongside the News Digital Content Manager and Local Sales Managers on social and digital campaigns.
- Grow skillsets and manage schedules of other Digital-focused Creative Producers.
- Develop strategies for content and maintain a daily/weekly content calendar.
- Manage 5 different brands across multiple social media accounts.
- Measure analytics and effectiveness of campaigns.
- Create highly engaging content on social media that earns new followers, collaborate with partner brands, and clients.
- Write engaging headlines, social copy, and scripts that fit our brands.
- Coaching talent and developing content plans for journalists and on-air personalities.
- Paid social and digital campaign management.
- Other duties as assigned.
Requirements
- Bachelor's Degree in Marketing, Advertising, Communications, Film/Video, Journalism, or other related field preferred.
- Submit Demo reel and/or creative examples.
- Excellent writing and communication skills.
- Experience with video, photography, lighting, and audio pre/post production.
- Working in a broadcast news environment is a plus.
- AP Writing Skill and Publishing Software (ARC, WordPress, etc.) experience is a plus.
- Experience with Wide Orbit or other campaign scheduling and booking software is a plus.
- Highly skilled editor of short and long-form content.
- Skilled in the Adobe Creative Cloud with expert knowledge of Premiere and After Effects.
- Skilled with using Canva and other social-first applications that establish and lock in brand guidelines.
- Strong understanding of marketing and advertising philosophy and techniques.
- Outgoing personality, positive attitude, and a great collaborator with staff and clients.
- A self-starter who can take a project from concept to completion.
- Thrives on feedback.
- Able to lift and carry a camera, tripod, and production equipment up to 50 pounds.
- Clean driving record.
Nice-to-haves
- Experience in Graphic Design is a plus.
