Digital Marketing Product Manager

About the position

Join the AAP Digital Customer engagement and Loyalty Product Strategy and Execution team and start reimagining the future of automotive marketing for our DIY and Pro customers. The Enterprise Customer Engagement and Loyalty Product team is responsible for strategy and management of marketing products that enable marketing automation, personalization, loyalty, and customer engagement for both DIY and Pro lines of business. This team plays a critical role in customer advocacy and driving bottom line/top-line growth working cross-functionally with eCommerce, Marketing, Sales, and IT organizations. AAP is seeking an innovative technologist and marketer that is energized by the future of digital marketing and can thrive in ambiguity.

Responsibilities

• Develop the product roadmap for email, SMS, and Push marketing working with the product director in line with business goals and enterprise strategy.
• Collaborate closely with cross-functional teams to understand business needs, identify issues, and implement innovative solutions that enhance our marketing capabilities and deliver measurable results.
• Lead the strategic use of Salesforce Marketing Cloud and related Salesforce and vendor products like Validity, Litmus, and Movable Ink that makeup the technology stack.
• Translate business requirements into technical direction for the Agile teams.
• Own epics tied to concrete business objectives that are comprised of clear and actionable user stories. Champion understanding of these stories across the cross-functional matrix organization charged with design, development, and launch.
• Identify opportunities, both for new and existing initiatives, on an ongoing basis. Define initiatives, quantify investment, and return, and communicate these to executive decision makers to secure investment.
• Help define and understand the data ecosystem for audience creation, segmentation, and reporting. Ensure audience segmentation strategies drive and support business goals.
• Work with internal and external vendors incorporate product best practices, and emerging technologies like gen-AI, personalization strategies to drive productivity improvements and campaign efficiencies.
• Utilize data and analytics to develop compelling stories to gain traction with both strategic and tactical plans.
• Contribute to overall product planning, including creation and delivery of Quarterly and annual planning documents. Work with the Director of strategy to ensure that planning documents address growth objectives including revenue, market share, ROI, and profitability across all channels.

Requirements

• 8+ years' experience in Product/Project management.
• 5+ years' experience in Salesforce Marketing Cloud, and Marketing automation, personalization and email marketing.
• 3+ years' experience in Agile/Scrum methodologies.
• Analytical skills and mindset. Ability to synthesize and evaluate complex solutions to complex problems.
• Demonstrated bias for action and innovation while balancing and educating non-technical stakeholder expectations.
• Ability to adjust smoothly to change in direction, have a high level of respect and regard to others, all while maintaining ownership and accountability.
• Experience in Jira, Confluence, and Atlassian tools.
• Ability to manage stakeholder expectations while driving work through product and data engineering teams.

Nice-to-haves

• Aftermarket Automotive or broader Retail industry experience.

Benefits

• Comprehensive health & wellness benefits.