About the position
The Digital Marketing Senior Product Manager role is based in the South San Francisco headquarters, reporting to the Senior Director, Marketing and Training. The Digital Marketing Senior Product Manager will be responsible for the development of digital initiatives, connecting brand objectives to media solutions, and identifying opportunities to optimize and pilot innovative marketing tactics. This position involves planning and executing high-quality, timely, and impactful digital omni-channel HCP and Patient experiences through social and other innovative media platforms, working closely with promo marketing, legal, regulatory, and business analytics. A successful candidate will have a strong pharmaceutical/biotechnology marketing and digital background with broad experience across multiple aspects of digital marketing, and the ability to use technology and data to achieve brand objectives for Rigel approved products. This role will also be key to assist with the development of the digital engagement strategy and tactical implementation to support newly approved/acquired products for Rigel.
Responsibilities
- Implement and oversee marketing campaigns to HCPs and Patients across digital, social media, customer third party platforms and traditional channels that connect brand objectives with media solutions for Rigel approved products.
- Define and leverage key performance metrics to measure the performance of marketing campaigns, derive insights, and make data-driven decisions to optimize marketing efforts to ensure positive ROI and brand objective achievement.
- Develop and implement lead generation strategies and campaigns that drive qualified leads which support the sales pipeline.
- Collaborate with the data and analytics team on marketing data integrations and reporting dashboards.
- Collaborate with the marketing promotions team to ensure strategic alignment and brand messaging are integrated into multi-channel marketing tactics.
- Maintain up-to-date knowledge on current technologies and platforms available to engage with customers to proactively identify novel approaches for consideration to achieve brand goals.
- Gain approval for marketing strategies and tactics through the internal review processes, ensuring that all activities follow regulatory, compliance and legal requirements.
- Consult and collaborate with cross functional partners to support their digital strategy and initiatives.
- Effectively manage third party vendors to ensure their understanding of brand strategy and desired outcomes.
Requirements
- 6+ years of biopharmaceutical or healthcare industry marketing and digital marketing experience (HCP and/or consumer).
- Experience working on projects that involved developing and approval of promotional materials.
- Hematology and/or Oncology experience preferred.
- Strategic thinker with ability to formulate, develop, execute and optimize strategy.
- Extensive knowledge of biopharmaceutical or healthcare digital marketing.
- Proven experience with organic and paid digital marketing strategies (SEO, SEM, email marketing, content marketing, social media, social listening, influencer engagement, etc.).
- Project management skills including analytical assessment, timeline and budget management, planning, prioritization, objective setting, meeting management, plan execution, and performance management.
- Excellent communications skills with an ability to efficiently and productively communicate both orally and written.
- Excellent interpersonal skills with ability to lead, interact, focus, resolve conflict and drive consensus among individuals from a variety of cultures, and disciplines.
Nice-to-haves
- MBA preferred.
Benefits
- Salary Range: $160,000 - $180,000
