About the position
Join a high-performing marketing team where you’ll drive the success of paid digital campaigns with a focus on PPC, display advertising, and account-based marketing. In this role, you’ll use platforms like 6sense to craft targeted strategies, optimize performance in real-time, and directly influence lead generation outcomes. With a strong analytical mindset and cross-functional collaboration, you’ll play a vital part in aligning marketing efforts with business goals. This opportunity is ideal for professionals passionate about B2B digital marketing and data-driven decision-making.
Responsibilities
- Plan and execute digital ad campaigns, including PPC, display, and ABM strategies using platforms like 6sense.
- Manage day-to-day ad program operations such as budget allocation, creative deployment, and audience segmentation.
- Collaborate with stakeholders on campaign messaging, targeting, and KPIs to ensure alignment and success.
- Monitor and optimize campaign performance based on CTR, CPC, CPL, and ROI metrics.
- Use 6sense to drive account-based targeting in coordination with sales and marketing.
- Partner with creative and content teams to ensure campaign assets align with messaging goals.
- Deliver reporting and insights with actionable recommendations for improving funnel performance and ROI.
Requirements
- Minimum 5 years of experience in digital marketing with a track record in PPC, display, and paid search.
- Hands-on experience with 6sense and understanding of ABM strategies.
- Proficiency with tools such as Google Ads, LinkedIn Ads, Meta, and programmatic platforms.
- Strong analytical skills with the ability to translate performance data into strategic insights.
- Background in B2B marketing, particularly in the tech industry, is preferred.
- Excellent communication and project management skills; ability to work cross-functionally.
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
Benefits
- Competitive salary based on experience
- Comprehensive healthcare package (medical, dental, vision, life, and disability insurance)
- Flexible paid time off and paid holidays
- 401(k) plan with company match
- Learning & development stipend
- Employee referral bonus
