Digital Marketing Specialist

About the position

United Roofing is hiring a full-time Digital Marketing Specialist to lead paid media, SEO, and social media efforts across Myrtle Beach and Greenville. This role will work closely with the sales team in Myrtle Beach while ensuring brand consistency and balanced lead flow between both markets. Reporting to the Marketing Director, this position serves as the hands-on digital execution lead.

Responsibilities

• Manage and optimize paid media campaigns (Google Ads, Meta) to drive quality roofing leads.
• Oversee SEO and website performance to strengthen local visibility.
• Manage content and growth for United Roofing social channels and Ronald Lamy's personal brand.
• Build reporting dashboards to track ad, SEO, and social performance.
• Launch localized campaigns tailored to Myrtle Beach and Greenville markets.

Requirements

• Hands-on Google Ads and Meta Ads management experience.
• Strong SEO knowledge (local optimization, on/off-page).
• Social media management and content planning.
• Data-driven mindset with reporting skills.

Nice-to-haves

• Roofing/home services industry experience.
• Content creation (design, video editing).
• Personal branding support experience.