About the position
Join our Digital Advertising Team as a Senior Digital Marketing Specialist, where you will create strategic digital ad campaigns, contribute to team growth, and ensure optimal client performance. This role includes occasional communication with clients and external partners such as Google, Meta, and Bing to support campaign performance and strategy alignment. You are a proficient learner who is able to develop a deep understanding of the nuances and intricacies of digital advertising. You are comfortable with repetitive, detail-oriented tasks that come with high-volume campaign setups. You are data-driven and confident pulling insights from platforms like Google Analytics, Google Ads, and Meta.
Responsibilities
- Build, launch, and transition digital ad campaigns across major platforms, including Google, Meta, and Bing.
- Perform essential account maintenance tasks such as organizing ad assets, completing internal reviews, conducting audits, and optimizing campaigns for better performance.
- Collaborate effectively within the advertising team and with other departments to ensure a high-quality advertising product and client experience.
- Create, update, and manage Google Business Profiles for client properties.
- Participate in professional development opportunities and help onboard or support newer team members.
Requirements
- No prior experience is required, but candidates with 3+ years of hands-on digital advertising experience may be a strong fit for the scope of this position.
- Proficiency in Google Ads, Meta Ads, and Bing Ads shows readiness to jump into campaign management.
- Familiarity with working on external ad platforms is a plus.
- Knowledge and experience in managing Google Business Profile.
- Practical knowledge of SEO work.
Benefits
- 401(k) Match
- Health Insurance
- Life Insurance
- Short-Term and Long-Term Disability
- Paid Time Off
- Paid Parental Leave
- Fizzy Friday
- Recognition Lunch
- Unlimited Coffee
- Discounted Gym Membership
