About the position
Boeing Global Services (BGS) is searching for a Digital Marketing Strategist to join our team in Plano, TX, Dallas, TX, Denver, CO, or Seattle, WA. This Digital Marketing Strategist is responsible for conceiving, developing and implementing digital marketing campaigns and content, applying analytics and experimentation to grow digital engagement and qualified lead generation for the Parts and Distribution business. The Digital Marketing Strategist supports the goals and objectives of the broader Boeing Global Services (BGS) organization. This role supports both internal goals and the digital promotion of OEM partner brands on our storefront. You’ll help deliver growth marketing initiatives that enhance customer engagement, retention, and product visibility through performance-driven digital campaigns. This role is ideal for a strategic thinker who thrives in cross-channel environments and is confident using customer data to personalize and optimize outreach.
Responsibilities
- Develop and execute transactional campaigns focused on conversion and revenue growth.
- Promote OEM brands and products across paid, email, social, and web.
- Leverage customer data to improve targeting, segmentation, and personalization.
- Use analytics tools to measure performance and drive continuous improvement.
- Collaborate across teams to align campaigns with business objectives.
- Act as the primary point of contact for digital campaign planning, budget oversight, implementation, quality assurance, troubleshooting, reporting, and optimization.
- Support multiple portfolio and product teams with a highly effective digital strategy.
- Ensure digital strategy and tactics drive the desired action among the appropriate target audience.
- Provide project management, scheduling, tracking and coordination.
- Develop and produce against a relevant set of KPIs and business outcomes.
- Align digital creative strategy and messaging with broader integrated marketing communications go-to-market efforts.
- Report out actionable insights to leadership and stakeholders, with clearly defined recommendations and next steps.
- Socialize outcomes and outline key takeaways.
- Define processes for digital capabilities and execution, with an emphasis on quality and security.
- Lead efforts and manage output of agency partners, as appropriate.
- Build and maintain healthy, productive working relationships with your respective teams, demonstrate collaborative teamwork, and strive to positively impact the business and those you work with daily.
Requirements
- 3+ years of experience in digital marketing.
- 1+ year managing multiple projects under tight deadlines, from planning to execution and beyond.
- 1+ year working with digital marketing platforms (i.e. Google AdWords, Adobe, LinkedIn, Salesforce Marketing Cloud).
Nice-to-haves
- Experience with search engine optimization (SEO), account-based marketing, audience segmentation, personalization, onsite promotion, and dynamic creative experience a plus.
- Experience in copywriting and messaging strategy.
- Experience with SAP Hybris.
- Strong analytical skills across all digital marketing channels and tactics, and a strong understanding of relevant metrics & KPIs.
- Experience working with digital marketing agencies.
- Baseline knowledge of SAFe Agile framework and processes.
- Experience and understanding of project management systems such as JIRA, Confluence or other project planning and management platforms.
Benefits
- Competitive base pay and variable compensation opportunities.
- Health insurance.
- Flexible spending accounts.
- Health savings accounts.
- Retirement savings plans.
- Life and disability insurance programs.
- Programs that provide for both paid and unpaid time away from work.
